Brand Specialist at MultiChoice

Purpose of the Position:

• To assist Marketing Manager to Implement and develop product marketing plan & campaigns to launch & focuses on the Through-the-Line aspect of the campaign roll-out.

Key Performance Objectives

Tasks

Development & Implementation

• Assist Marketing Manager to Implement and develop product marketing plan & campaigns to launch, maintain and sustain marketing programme, by identifying and understanding the segment key issues and opportunities thereof.
• Synergise briefs and service the following key stakeholders: Content teams (both channel & platform), On-air teams, Digital Team, activations agencies, regional sales teams and any other relevant stakeholders
• Manage Media chaselists & ensure correct & timely delivery of creative elements to media owners
• Collating of all campaign assets, content highlights; Tune-in details; Footage & stills plus Channel IP(logos etc) Write concise briefs for partner agencies as part of the planning process.
• Continuously collating, filing and updating all creative and media elements from First revert to final delivery
• Ensuring partner agencies package and circulate Post Campaign analysis report
• Maintenance of guard book. Collating creative and media schedules (e.g. on-air promos, Newspapers; radio sound bites, activation reports etc...) This must be done at the end of every campaign and must guide the parameters of successive campaigns. Supplying brand collateral e.g. Channel & platform logos, descriptors etc
• Liaise with BTL, ATL, On-Air & Digital agencies from briefing, conceptualization & implementation – leveraging relevant content to create engagement opportunities with the consumer, so as to drive Product Uptake and Utility of VAS.

Activations & Campaigns

• Keeping abreast of all content plans from channel suppliers & platform teams and collating programming highlights.
• Compile report-back presentations of all other marketing campaigns.

Budgeting, Planning & Organising

• Providing a detailed activations plan for the fiscal and providing weekly post activation feedback.
• Maintenance of guard book. Collating creative and media schedules (e.g. on-air promos, Newspapers; radio sound bites, activation reports etc...) This must be done at the end of every campaign and must guide the parameters of successive campaigns. Supplying brand collateral e.g. Channel & platform logos, descriptors etc.
• Continuously tracking actual spend against budget and informing manager timeously of potential over-spend. Monthly post campaign budget recon must be presented to management.

Qualifications

• Marketing degree or 3 Year IMM diploma or equivalent (NQF6)

Experience

• 3-5 years’ experience of the major marketing disciplines required: brand planning, advertising development, media planning etc.
• 3-5 years’ experience in qualitative and quantitative research.

Technical Competencies

• Social Media Engagement
• Campaign Management
• Budget Management
• Marketing Management
• Planning and Organising
• Project Management

Behavioral Competencies

• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritisation
• Analytical Thinking