BU Commercial Specialist at The South African Breweries (SAB)

Key outputs and responsibilities

• Manage market share data and the associated data warehouse and analytics
• Market share analysis, tracking and reporting to key stakeholders
• Apply relevant forecasting methodologies to set volume budgets
• Tracking of performance on key initiatives to drive revenue and volume growth
• Monitor sales performance: sales volume, distribution, trade/consumer campaigns and NPDs to identify and highlight gaps versus expectations /targets
• Provide deeper insights to sales teams for setting sales targets and action plans
• Analysis of the business weekly to understand demand vs. sales to ensure that supply chain have adequate information to plan the business in the short to medium term
• Feeding this analysis into S&OP to ensure that demand planning and sales are aligned on overall volumes
• Build sales targets at BDR by month levels to support the scorecard from the backend
• Set quarterly objectives, and then build quarterly sales incentives targets to support these
• Provide channel support – reporting, insights, target setting and dealing tracking
• End to end management of short-term incentive process (Target setting and cascading, tracking and appraisals)

Minimum requirement

• 3-year Business Degree
• 5 years+ relevant commercial experience, including experience of best practice Sales, Marketing and Customer marketing in a FMCG environment 
• Strong bias for action and learning through in-market pilots and tests
• Commercial skill and financial acumen (Financial planning in terms of budgeting and budget management)