Buyer Product & Marketing adiGolf - EM South at adidas Group

Purpose & Overall Relevance for the Organization: 

• Support the Senior Manager adiGolf - EM South in defining the short and mid-term objectives for the categories and driving the categories across all KPIs.   
• Build and implement ranging of adidas Golf Category with focus on building range efficiencies, cross categories. 

Key Responsibilities:  

• To deliver a comprehensive go-to-market strategy and alignment across key departments. 
• Complete ownership of product merchandising, sampling & forecasting. 
• Select an optimal range within the parameters set by the Senior Manager adiGolf  
• (Incl. inline, promo, SMU, local production.) 
• Support all aspects of range management, including segmentation. 
• Manage the product cycle from inception through to discontinuation. 
• Create market relevant segmentation strategies. 
• Execute the marketing and communication plan on behalf of the team, in line with the adidas Golf EM & Global strategy and drive traffic to Wholesale, DTC & .Com channels 
• Deploy adidas Golf global messaging and retail marketing material and guidelines to the point of sales - displays, campaign roll outs to create strong impact and visibility. 
• In collaboration with the Commercial Manager and sales, ensure smooth implementation and execution of launch and tactical displays. 
• Execution of internal, key customer presentations and Go to Market processes (e.g. sales tools preparation, product catalogues, sampling, etc) 
• Ensure the brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. 
• Extend global market initiatives and campaigns to our market and ensure translation into cost-efficient media plans and implementation across all appropriate communication channels and tools. 
• Ownership of all wholesale event activation; identify and develop local initiatives to drive key brand pillars and help sell through 
• Support pricing of the range to deliver target margins, volumes and value, including pricing harmonization across in all EM South and Global Markets. 
• Drive sell-ins to both retailers and assets where required. 
• Drive category forecast as part of the IBP process. 
• Drive scenario analysis related to the Categories. 
• Provide input into the overall seasonal, annual and Strategic Business Plan for the categories. 
• Provide commercial input (consumer, channel and market – specific needs, and business opportunities) to maximize category sales and profitability (within global and market strategic parameters)  
• Build and implement GTM strategies on key products launches  

KPIs: 

• Category Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.) 
• Category GIM and NS targets 
• Category SKU targets 
• Category / Article ROI 
• Market Share per Category and Country within EM South 
• Market Direct Category Contribution vs Plan 

Key Relationships:  

• Category Management Team EM – South 
• Global PM’s 
• EM South Channel Teams (Retail, Franchise, e-Com, Wholesale). 
• Key Retail Partners 
• SCM 

Knowledge, Skills and Abilities:  

• Advanced cross-functional product and marketing knowledge and market experience in golf (sporting goods industry preferred) 
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets 
• Advanced user of MS Office suite of products 
• Experience in both market and above market organization preferred 

Requisite Education and Experience / Minimum Qualifications:  

• University degree in Marketing or related 
• Minimum of 4 years equivalent professional experience, ideally in Sales and/or Marketing 
• Golf knowledge is advantageous  
• Fluent in English