Campaign Manager (CM) at Nedbank

Job Purpose

We are looking for a seasoned Campaign Manager to plan, execute, monitor and deliver on our digital sales and retention business objectives in support of RBB Digital Sales Strategy. In this role you will be required to oversee the Digital Marketing Campaigns, ensuring they are effective and carried out according to the squad’s goals. You will be required to create campaigns with the clear audience, call to actions and value propositions across social, owned platforms and direct marketing Channels. We look forward to reviewing your application!

Job Responsibilities

• Create campaigns across social, owned platforms and DM Channels.
• Manage and control all budgets and spend across the campaigns and will report back to the team regarding the effectiveness in the daily stand ups.
• Complete regular analysis and reporting.
• Plan and implement digital campaign activities.
• Ensure all campaigns are delivered on time and within budget
• Drive strategic digital sales levers by observing, coaching and testing for understanding.
• Measure and drive digital sales leads and usage
• Drive activation and entrench digital sales to improve revenue generating accounts.
• A/B Testing campaigns to trial new ideas for effectiveness.
• Drive Life Cycle Management activities to increase revenue.
• Manage Direct Expenses by making use of Cost-effective multi-media solutions to improve cost of sales.
• Manage and control all budgets and spend across the campaigns and will report back to the team regarding the effectiveness in the daily stand ups.
• Regular analysis and reporting
• Reporting on campaign return on investment and making recommendations
• Conduct related workshops and training interventions to improve client experience.
• Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.

Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees

Minimum Experience Level

• 3 - 5 years Digital Campaign Management experience
• Extensive experience working on a variety of digital marketing campaigns from inception to completion.
• Strong technical ability and marketing platform experience.
• Relevant industry experience gained from a similar company would be a strong advantage.
• An ability to work to organisational deadlines and KPI’s

Technical / Professional Knowledge

• Intermediate excel skills
• Intermediate power point skills
• SAS experience will be beneficial
• Ability to interpret data
• Understanding of the different products a bank offers

Type of Exposure

• Working with a group to identify alternative solutions to a problem.
• Analysing situations or data that requires an evaluation of multiple factors
• Analysing and interpreting qualitative and quantitative data
• Interacting with various levels of management
• Conducting gap analysis
• Preparing and delivering presentation
• Comparing two or more sets of information
• Providing professional advice/opinion
• Using different approaches in new work situations
• Writing business proposals

Deadline: 2nd,March 2022