Campaign Manager / General Manager (Medical Insurance and Gap Cover) at GBS

Key Responsibilities:

Sales Division Management

• Supervise and assess the performance of sales campaigns, ensuring targets are met.
• Maintain and manage relationships with key internal and external stakeholders.
• Lead negotiations to ensure contractual obligations are met.
• Monitor data usage, related costs, and conversion rates.
• Ensure all regulatory and compliance requirements are fully understood and implemented.
• Manage the budget for each campaign, ensuring sales and revenue targets are achieved.
• Regularly report on campaign performance to management and the Board, addressing concerns and outlining action plans for improvement.

Leading and Motivating a High-Performing Team

• Provide line management for sales managers, offering day-to-day support, development, performance reviews, and handling disciplinary matters.
• Ensure new employees, product launches, and continuous improvements are supported with adequate training and coaching.
• Mentor junior managers and transfer skills to enhance team development.
• Set and monitor individual and team targets, ensuring goals are achieved.

Communication with Business Units and Stakeholders

• Build strong relationships with departments such as HR, IT, finance, L&D, and QA to support campaign performance.
• Foster clear communication with internal departments to ensure timely and appropriate support for teams and managers.
• Engage with external stakeholders, such as product or system providers, to maintain up-to-date knowledge and anticipate potential issues.

Compliance with Legal and Regulatory Standards

• Lead the development of sales scripts, balancing sales volume with quality and compliance.
• Ensure adherence to key legislative and regulatory requirements within sales management.
• Establish and enforce controls to ensure compliance, minimizing potential risks.
• Prepare necessary materials for audits, verifications, and inspections, both internal and external.
• Act as the operational Responsible Manager (e.g., linked to AFSL) for the sales floor when required. 

Monitoring External Market Trends

• Stay informed about competitors to identify selling opportunities.
• Understand shifts in customer profiles or demographics and how these may impact sales processes or payment models.
• Monitor staff turnover and implement strategies to reduce campaign destabilization.
• Identify and pursue potential funding opportunities (e.g., DTI).

Contributing to Strategic Leadership of the Business

• Represent the sales division at the executive and board levels as needed.
• Identify strategic opportunities and partnerships for growth.
• Develop proposals for discussion at the board level.
• Manage the budgetary contribution of the sales business unit.

Minimum Qualifications:

• Matric essential with related qualification advantageous
• RE and FAIS certifications are essential.
• Minimum of 10 years sales management experience in the GAP cover, Medical Insurance, or Medical Aid sectors, with at least 5 years in a senior management role.
• Proven experience in managing call center-based campaigns in the medical aid, insurance, or gap cover sectors, including leading teams of sales managers, team leaders, and agents.
• Experience working with digital leads is essential.