Campaign Manager: Paid Media at Capitec Bank

Purpose Statement

• To implementing and executieg paid digital media campaigns in line with the agreed strategy, ensuring they meet and exceed performance targets. 
• To manage day-to-day campaign execution, loading and trafficking of campaign creatives, optimising performance, collaborating with stakeholders, and providing insightful reporting and analysis. 
• To play a key role in ensuring best practices, and driving digital innovation to enhance overall marketing effectiveness.

Experience

• 3-5 years experience in digital media 
• Experience in Appsflyer or similar
• Strong command of analytics tools, data visualisation platforms and optimisation methodologies
• Experience in campaign budgeting, optimisation and tracking
• Experience in uitilising first party data
• Salesforce experience a plus

Qualifications (Minimum)

• A relevant tertiary qualification in Digital Marketing

Qualifications (Ideal or Preferred)
A relevant qualification
Knowledge

• Strong knowledge of digital buying platforms like Meta, Google, Tik Tok
• Strong knowledge of Campaign Manager 360
• Strong knowledge of GA4 and GTM
• Strong command of analytics tools, data visualisation platforms and optimisation methodologie

Skills

• Analytical Skills
• Communications Skills
• Planning, organising and coordination skills
• Presentation Skills
• Problem solving skills
• Reporting Skills