Campaign Manager at Syntech

Job Advert Summary    

• As a Campaign Manager, you will play a critical role in executing and managing end-to-end marketing campaigns, ensuring they deliver high-quality results and drive ROI. You’ll combine data-driven analysis with the ability to create and execute compelling content that resonates with our target audience. The role requires a balance of strategic execution and hands-on management, making you an invaluable part of our team. You will be responsible for campaign planning, tracking performance, optimising outcomes, and continually improving processes to achieve the best results.
• This is a dynamic role with the potential to grow into a 2IC position in the department, offering the chance to take on increasing responsibility for driving impactful marketing initiatives. While leadership is not required at this stage, your ability to manage campaigns effectively, evaluate performance, and drive ROI will be key to your success.
• At Syntech, we’re a forward-thinking, technology-driven company that places innovation at the core of everything we do. We pride ourselves on being at the forefront of ecommerce, traditional retail, digital marketing, and automated solutions, constantly evolving to stay ahead of the curve. Our culture fosters collaboration, creativity, and a data-driven mindset, where each team member is empowered to make an impact and push the boundaries of what’s possible.
• As the Campaign Manager, you’ll have the opportunity to work with cutting-edge tools and innovative technologies like Monday.com, Make.com, and on-site RPAs, while driving impactful campaigns that contribute to Syntech’s marketing success. If you're someone who thrives in a high-performance, fast-paced environment, enjoys solving complex problems, and is passionate about driving campaign results, Syntech is the place for you.
• Join us and become part of a team where creativity meets technology, and your work will shape the future of marketing at Syntech.

Minimum Requirements    

• 3+ years of experience in campaign management, preferably in a digital marketing environment.
• A minimum of an undergraduate degree in Marketing, Business Administration, or a related field.
• Proven ability in creating B2B, B2C, and/or B2B2C campaigns.
• Experience working across a variety of marketing channels.
• Proven ability to drive ROI through data-driven marketing campaigns and strong analytical skills.
• Expertise in content that drives campaign objectives (or working closely with creative teams to develop compelling content).
• Strong project management skills with the ability to manage multiple campaigns simultaneously, balancing deadlines, budgets, reports, and priorities.
• Familiarity with analytics methods as well as analytical tools.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• A passion for driving results and delivering high-impact campaigns that contribute to overall business growth.

Desired Personality Traits:

• Data-driven and results-oriented, with the ability to adapt to new technologies and tools.
• Highly organised with the ability to manage multiple, complex projects at once while maintaining focus on results.
• A natural problem-solver who is able to adjust strategies quickly based on data insights and feedback.
• Collaborative and team-focused, but able to work independently when required to meet deadlines and objectives.
• A creative thinker who is not only focused on execution but also has a knack for coming up with innovative approaches to campaign challenges.

Duties and Responsibilities    

• Campaign Planning & Execution
• Lead the planning, execution, and management of marketing campaigns across multiple channels (digital, print, social, & email).
• Work closely with senior leadership to ensure campaigns align with overall business objectives and brand positioning.
• Develop and manage campaign timelines, budgets, and resources, ensuring deadlines and KPIs are met.
• Data-Driven Analysis & Optimisation:
• Track and measure campaign performance, using analytics and data-driven insights to optimise and improve campaign results in real time.
• Prepare regular performance reports for senior management, showcasing the ROI, KPIs, and areas of improvement.
• Use A/B testing, customer segmentation, and other analytical methods to drive continuous improvement in campaign effectiveness.
• Content Creation & Strategy:
• Collaborate with creative teams to develop compelling content that resonates with target audiences and drives engagement.
• Develop content strategies for each campaign, ensuring all assets are aligned with campaign goals and are produced on time and within budget.
• Ensure consistency of brand messaging across all campaign touchpoints.
• Cross-Functional Collaboration:
• Work alongside the marketing, sales, product, & management teams to ensure campaigns are implemented smoothly and effectively.
• Ensure clear communication and alignment with internal teams to drive collaboration and synergy across all channels.
• Campaign Monitoring & Reporting:
• Create & implement campaigns that drive business objectives & achieve set targets.
• Monitor campaign performance continuously, providing actionable insights to improve future campaigns.
• Conduct post-campaign analysis to assess effectiveness, identify opportunities for optimisation, and apply learnings to future initiatives.
• Stakeholder Management:
• Regularly update stakeholders on campaign progress, challenges, and key results.
• Ensure that all campaign results and adjustments are communicated clearly to stakeholders to drive alignment and maintain trust.
• Share post-campaign POE & performance reports with all stakeholders (ensuring they're accessible & informative).