Capital Sales Manager (Africa) at Fermel

Key Responsibilities

• Sales Strategy Development: Develop and implement sales strategies and tactics to achieve sales targets and expand market share for capital equipment.
• Market Analysis: Conduct market research and analysis to identify opportunities, trends, and competitor activities. Utilize insights to refine sales approaches and product positioning.
• Customer Relationship Management: Build and maintain relationships with key customers, including decision-makers and influencers. Understand customer needs, challenges, and preferences to tailor sales efforts and provide customized solutions.
• Product Presentation and Demonstration: Conduct product presentations, demonstrations, and technical discussions to showcase the features, benefits, and value propositions of capital equipment. Address customer inquiries and concerns effectively.
• Sales Negotiation: Lead negotiations on pricing, terms, and conditions to secure profitable deals while ensuring customer satisfaction and long-term relationships.
• Sales Forecasting and Reporting: Forecast sales volumes, track performance metrics, and prepare regular reports on sales activities, pipeline development, and revenue projections.
• Collaboration: Collaborate with internal teams such as marketing, product development, and customer support to align sales strategies with overall business objectives and ensure seamless customer experiences.
• Capital contracts: Responsible for review and circulation of capital agreements, acceptance of purchase orders.      
• Travel: Willingness to travel as needed. Proposal / tender involvement including, but not limited to:      
• Obtaining accurate and updated costs from cost estimators
• Compilation of pricing /commercial offer
• Commercial and technical evaluation and qualification
• Technical review, comparison and scope alignment.

Key Requirements

• Bachelor’s degree in Engineering, Business Administration, Sales, Marketing, or a related field.
• Proven track record of success in capital equipment sales or a similar field, with demonstrated achievement of sales targets and business growth.
• Strong communication, interpersonal and organizational skills
• Able to deal with large volumes of work under pressure
• Ability to build rapport, influence decision-makers, and manage complex sales cycles. Previous experience in the industry or familiarity with the technical aspects of capital equipment is required