Category Planning Executive - Bryanston at Nestle

Position Summary

With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We are now looking for a CATMAN Planning Executive to be based in Bryanston. 

In this role you will be responsible to Building expert knowledge in key categories, consult with CDT to translating Shopper insights into operational activation strategies and sharing this with the Customers, Sales & Marketing teams.

A day in the life of a CATMAN Planning Executive:

• Support in the development & execution of Picture of Success (PiCOS).
• Work with CDT on developing the Picture of Success model across all Nestle categories.
• Analyze various sources of customer and shopper data and use category insights to provide recommendation on ranging, flow, shelf optimization, shopper navigation at shelf, forward share, secondary placements, hot spots, and layout plans by category.
• Data sources include Shoprite Rex, Spar Insights, PnP Smart Shopper, AC Nielsens, Shopper Research (CI Team), Data Orbis, SAP, Trade Intelligence.

Customer Engagement (Formalized planograms)

• Supporting in delivering category growth objectives by assisting sales in building long term sustainable winning instore category strategies (support and develop the sales team)
• Engage with key customers and customize strategy based on customer dynamics (Channel, classifications of store clusters, regional biases, store size).
• Support the CATMAN Manager in meetings with customers and support them with building strategy in line with category growth (eg Spar SCOPs). This includes eCommerce (Pure Players and Brick and Clicks) customers.

Field Sales Team Engagement (Informal planograms)

• Deliver category growth by assisting sales in building long term sustainable winning instore category strategies (support and develop the sales team)
• Engage with Nestle Area Business development managers and customize strategy based on customer dynamics (Channel, classifications of store clusters, regional biases, store size)
• Support in CATMAN meetings with the regions and support them with executing Picture of Success. This includes support in Cluster 5 countries and eCommerce customers.