Channel Investment & Implementation Specialist at Publicis Groupe

Role purpose

• Owns detailed planning and delivery validation for a specific channel or platform. Converts the Specialist Briefing Pack into an executable plan with supplier/platform recommendation, targeting, format, cost, forecast KPI, optimisation levers and proof-of-delivery requirements. Not Buying Ops — does not own system loading, reconciliation or payment chasing.

Responsibilities

• Scope of role
• Channel plan development
• Supplier / platform recommendation
• Channel KPI forecasting
• Format & placement recommendation
• Channel delivery monitoring
• Proof-of-delivery requirements
• Delivery actualisation before billing
• Channel PCA input

Core accountabilities

• Interpret the Specialist Briefing Pack from the Journey Planner.
• Build the detailed channel recommendation.
• Recommend platforms, suppliers, inventory, formats, placements, targeting and buying approach.
• Forecast delivery against required channel KPIs.
• Confirm proof-of-delivery requirements before activation.
• Support Buying Ops with clear booking details.
• Monitor delivery where relevant.
• Validate whether supplier delivered what was approved and booked.
• Recommend billing approval, hold, makegood, credit or dispute.
• Provide channel-level PCA learning.

Qualifications

3–6 years in channel planning or platform implementation.

• Channel expertise
• Deep knowledge of the assigned channel/platform.
• Forecasting
• Estimate reach, delivery, cost and KPI performance.
• Supplier fluency
• Work with media owners, platforms and vendors.
• Commercial accuracy
• Understand cost, rates, value and variance.
• Delivery validation
• Check proof against booked commitment.
• Analytical thinking
• Interpret delivery and performance data.
• Collaboration
• Work with Planning, Buying Ops, Ad Ops and Measurement.