Chief Convention Bureau Officer (Fixed Term) at South African Tourism

Key Outputs: 

Strategy Development 

• Develop the sales, bidding, and event strategy and plans to determine which approach will be used to go to market against KPI and performance targets to be met, 
• Stay up to date on new and changing marketing and advertising mediums and platforms, and co-develop strategies for activating the SA Business Tourism offerings using these platforms in the various markets; 
• Develop and annually review the relevance, and applicability of the bidding and sales approaches and strategies to manage and measure execution performance. 

Business Development & Sales 

• Oversee and manage all business development initiatives as part of the business tourism strategy and execution plans; 
• Develop the sales strategy and oversee the response to various bids and opportunities; 
• Develop and oversee the end-to-end bidding process, and identify opportunities for improvement according to market trends and needs; 
• Oversee and manage the development and follow-through of leads locally and in-country; 
• Report on sales performance stats against sales targets. 

Meetings, Incentives, Events, and Exhibitions Execution Management 

• Oversee the execution of all business-related PR activities and on-site services; 
• Ensure that activities are delivered within the strategic mandate; 
• Oversee the development of all leads and plans within the MICE space, which will be used to drive the planning and execution of all Indaba and related platforms and events; 
• Develop the plans to drive delegate boosting and oversee the management of collateral; 
• Understand and leverage consumer and execution team passion points, needs, and performance drivers across the various markets and channels; 
• Manage and monitor the strategy, sales, and bidding budget against set targets; 
• Conduct post-campaign reviews of all activities and events to identify lessons learned, and facilitate alignment and continuous improvement of these business tourism-related programmes/initiatives in-country. 

Strategy Execution Monitoring and Reporting 

• Ensure that all events within the business unit are managed within the Project Management principles and framework guidelines; 
• Account and evaluate for all events, project budget, and reporting against financial plans and targets; 
• Drive and oversee the coordination and support of the execution teams for all business-related events and activities on and off-site. 

Qualifications and Experience 

• Postgraduate Degree in Marketing/Tourism or Business Management. 
• An MBA or relevant Master’s qualification (will be an added advantage) 
• 8-10 years’ work experience in the Marketing, Advertising, and Communications field, or a similar environment, of which 5 years should be in a senior management role. 
• Previous project management experience would be an advantage. 
• Excellent understanding of marketing principles, especially in business events.