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  • Posted: Feb 27, 2025
    Deadline: Not specified
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  • South African Tourism markets South Africa's scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, the great outdoors, sport and adventure opportunities, eco-tourism and conference facilities.
    Read more about this company

     

    Chief Convention Bureau Officer (Fixed Term)

    Key Outputs: 

    Strategy Development 

    • Develop the sales, bidding, and event strategy and plans to determine which approach will be used to go to market against KPI and performance targets to be met, 
    • Stay up to date on new and changing marketing and advertising mediums and platforms, and co-develop strategies for activating the SA Business Tourism offerings using these platforms in the various markets; 
    • Develop and annually review the relevance, and applicability of the bidding and sales approaches and strategies to manage and measure execution performance. 

    Business Development & Sales 

    • Oversee and manage all business development initiatives as part of the business tourism strategy and execution plans; 
    • Develop the sales strategy and oversee the response to various bids and opportunities; 
    • Develop and oversee the end-to-end bidding process, and identify opportunities for improvement according to market trends and needs; 
    • Oversee and manage the development and follow-through of leads locally and in-country; 
    • Report on sales performance stats against sales targets. 

    Meetings, Incentives, Events, and Exhibitions Execution Management 

    • Oversee the execution of all business-related PR activities and on-site services; 
    • Ensure that activities are delivered within the strategic mandate; 
    • Oversee the development of all leads and plans within the MICE space, which will be used to drive the planning and execution of all Indaba and related platforms and events; 
    • Develop the plans to drive delegate boosting and oversee the management of collateral; 
    • Understand and leverage consumer and execution team passion points, needs, and performance drivers across the various markets and channels; 
    • Manage and monitor the strategy, sales, and bidding budget against set targets; 
    • Conduct post-campaign reviews of all activities and events to identify lessons learned, and facilitate alignment and continuous improvement of these business tourism-related programmes/initiatives in-country. 

    Strategy Execution Monitoring and Reporting 

    • Ensure that all events within the business unit are managed within the Project Management principles and framework guidelines; 
    • Account and evaluate for all events, project budget, and reporting against financial plans and targets; 
    • Drive and oversee the coordination and support of the execution teams for all business-related events and activities on and off-site. 

    Qualifications and Experience 

    • Postgraduate Degree in Marketing/Tourism or Business Management. 
    • An MBA or relevant Master’s qualification (will be an added advantage) 
    • 8-10 years’ work experience in the Marketing, Advertising, and Communications field, or a similar environment, of which 5 years should be in a senior management role. 
    • Previous project management experience would be an advantage. 
    • Excellent understanding of marketing principles, especially in business events. 

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to South African Tourism on www.southafrica.net to apply

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