Chief Marketing Officer (CMO) at Regenesys Business School

Position Overview

• Chief Marketing Officer (CMO) at Regenesys Business School is a senior strategic leadership role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy.
• This role drives Regenesys’ growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR. The CMwill lead a high-performing marketing team tbuild a strong brand presence in the higher education sector, aligning all efforts with Regenesys’ overarching business objectives.

Key Responsibilities
Operating and Financial Results

• Drive marketing performance, enhancing brand sentiment, alumni engagement, and public reputation.
• Lead corporate communications and PR tmanage Regenesys’ reputation, including media relations, brand positioning, and public sentiment monitoring.
• Develop and implement PR initiatives such as press releases, media outreach, and crisis communication tstrengthen brand visibility and trust.

Management

• Oversee budget and resource allocation, ensuring alignment with strategic priorities.
• Set and monitor strategic KPIs across marketing and PR, evaluating impact and adjusting strategies as needed.
• Direct cross-functional collaboration, aligning PR and communication efforts with marketing, sales, and product teams tensure consistent messaging.
• Drive innovation in communications and PR, adapting strategies trespond tshifts in the media landscape and proactively managing reputation.

Leading a High-Performing Marketing and PR Team

• Develop and implement a cohesive marketing and PR strategy tsupport Regenesys’ growth, focusing on sustainable brand health and loyalty.
• Manage talent acquisition, training, and performance management within the marketing and PR teams.
• Foster a culture of creativity and responsiveness, equipping the team thandle media inquiries, brand campaigns, and internal communications effectively.

Stakeholder Engagement and Communications

• Build and maintain relationships with internal and external stakeholders, including media, alumni, industry bodies, and government agencies.
• Guide internal communications strategies tensure alignment with brand values and keep employees informed of key initiatives.
• Act as a spokesperson and brand ambassador as needed, representing Regenesys at events and in media interactions.

Minimum Qualifications

• Educational Background: A graduate qualification in Marketing, with a preference for a Master’s degree or MBA.

Experience Requirements:

• 10+ years in marketing management, ideally within the Professional Services, Services, or Higher Education sectors.
• At least 5 years of experience specifically in Communications and Public Relations, with a proven record in managing brand reputation and media relationships.
• Expertise in managing an integrated marketing team that collaborates closely with Sales, Product Development, and PR functions.