Chief Marketing Officer at Hello Group

Role Overview

• Hello Group is looking for a hands-on, high-impact CMO to lead and operate a fast-paced, in-house marketing function that runs like an internal agency.
• This is not a purely strategic role. We are looking for a commercially driven operator who can manage complexity, multiple stakeholders, and multiple business units while driving measurable revenue growth.

Duties and Responsibilities    
Key Responsibilities

Revenue & Growth

• Own and drive revenue growth across all business units
• Align marketing directly to business objectives, sales, and profitability
• Identify and execute on new growth opportunities

Full-Stack Marketing Leadership

Oversee and integrate all marketing functions:

• Campaigns (strategy + execution)
• Performance marketing & media planning
• CRM & lifecycle marketing (retention, upsell, cross-sell)
• Content & social
• PR & communications
• Events, activations & info centres

CRM, Media & Data-Driven Marketing

• Lead end-to-end CRM strategy and implementation
• Build segmented, personalised customer journeys
• Strong understanding of media strategy, planning, and optimisation (digital & offline)
• Track, analyse, and optimise performance across the funnel
• Ensure all activity is data-led and ROI-focused

Execution & Operations

• Own delivery of multi-channel campaigns from concept to execution
• Manage marketing as an internal agency (processes, workflows, timelines)
• Oversee collateral production, warehouse management, and distribution
• Ensure speed, quality, and consistency across all outputs

PR, Events & Brand Experience

• Drive PR strategy, media relations, and brand reputation
• Lead events, activations, and on-the-ground experiences
• Ensure all physical and brand touchpoints drive engagement and sales

Creative & Innovation

• Lead and contribute to creative ideas and campaign concepts
• Ensure all output is on-brand, differentiated, and commercially effective

Stakeholder Management

• Manage and align multiple internal stakeholders across business units
• Act as the central marketing partner to leadership
• Balance competing priorities and push back when needed based on impact

Team Leadership

• Lead a multi-disciplinary marketing team
• Be a hands-on leader, able to dive into detail
• Build a culture of accountability, performance, and execution excellence

Minimum Requirements    
Requirements

• 10+ years’ experience in senior marketing leadership roles
• Proven track record of driving revenue through marketing
• Strong experience across CRM, media, campaigns, PR, and events
• Deep understanding of media strategy, planning, and performance optimisation
• Strong commercial and financial acumen
• Experience in complex, multi-business or high-growth environments
• Strong operator mindset – comfortable in both strategy and execution
• Excellent stakeholder management and prioritisation skills

What We’re Looking For

• A hands-on operator, not just a strategist
• Someone who thrives in a fast-paced, high-pressure environment
• Highly data-driven and results-focused
• Able to manage multiple workstreams simultaneously
• Experience in agency or high-output environments preferred

Success in This Role

• Measurable revenue growth across all business units
• A high-performing CRM and customer lifecycle programme
• Consistent delivery of ROI-driven campaigns and media performance
• Strong alignment across stakeholders and teams
• A marketing function operating as a high-performance internal agency

Deadline:25thh June,2026