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Purpose of Job
The Africa Digital Lead manages and oversees a team comprising three departments: marketing technology, digital support (shared services centre) and value reporting. These three departments have a diverse range of skills, and the Digital Lead needs to have a working knowledge of the tools, skills and experience in each department.
The overall purpose of the Digital Presence Lead role is to deliver CMD services that support PwC Africa’s reimagined 5+1 strategy and The New Equation.
Working with the Marketing & Sales Excellence Lead, the Brand & Creative Lead and the Integrated Content Lead, the Digital Presence Lead oversees marketing and business development data that contributes to value reporting.
This role supports the PwC Africa territory of firms and CMD teams at those firms. As the largest firm in the PwC Africa territory, this role also directly supports PwC South Africa and the PwC South Africa CMD team.
Marketing technology: The Digital Lead is responsible for overseeing the department’s delivery of marketing technology tools which support improved impact and value for PwC Africa. The Digital Lead ensures that the department is actively seeking opportunities to innovate, such as by identifying digital marketing tools in use by PwC global member firms, and developing business use-cases, testing and training. The Digital Lead is also responsible for overseeing the marketing technology department’s support to technical/ audio visual aspects of certain flagship events (either in-person, virtual or hybrid events).
Digital support oversight: The Digital Lead is responsible for overseeing the technical support requirements pertaining to digital marketing, through a shared services model that supports PwC Africa member firms. This includes the management and maintenance of websites, social media channels, automated email systems, and other digital marketing tools. Digital support services will be accessed through the Africa Traffic Controller and the Africa CMD team’s work management system and so the Digital Lead must work closely with the Integrated Content Lead, the Marketing & Sales Excellence Lead and the Brand & Creative Lead and their teams to deliver a quality experience for Africa CMD’s clients. The Digital Lead is responsible for ensuring a quality experience, which includes attention to detail and follow-through within the digital support team.
Value reporting oversight: The Digital Lead is responsible for overseeing the Africa CMD team’s value reporting methodology and the testing and training associated with implementing that methodology amongst PwC Africa CMD teams.
Drive an aligned digital strategy for the PwC Africa network that maximises investment in our current marketing technology tools to develop relationships, build pipeline, and increase brand equity
Develop a marketing technology roadmap that will enable PwC Africa to win in a digital world through a best-in-class client experience across PwC Africa’s digital channels
Network quality control and risk management associated with digital channels
Oversight of any third-party relationships that promote our digital presence (such as agencies that manage paid promotion on social media)
Lead the digital support team to deliver:
Development and management of the overall web experience: e.g. templates, navigation, search
Website content management for pwc.com sites of PwC Africa member firms
Publishing campaigns, articles, contacts, office locations, etc.
PwC Africa’s websites are used for promotion of PwC marketing campaigns aligned to go-to-market priorities, other flagship programmes and reputation campaigns, working with Africa CMD’s Marketing & Sales Excellence team
Website publishing, working with Africa CMD’s Integrated Content team on the messaging and the Brand & Creative team on design elements
Promoting content on-site / network wide
Site area updates, e.g. Services>Tax
Search engine optimisation (SEO)
Video and Podcast channel management
Subscriber data management through premium content / registration
Audience segmentation and personalisation
Analysis of competitor websites, to understand their approach to market
Management of the Digital Publishing Environment (DPE), the collection of technologies behind pwc.com
Network collaboration on system enhancements
IT interface for development and operations
Analytics, research and reporting
Overall website performance
Content / campaign analytics
Ability to analyse engagement and trends through SEO and other metrics
Ability to analyse consumer engagement and market trends through SEO and metrics
Oversight of PwC Africa social media channels and channel development to ensure:
PwC Africa’s social media channels are used for promotion of PwC marketing campaigns aligned to go-to-market priorities, other flagship programmes and reputation campaigns, working with Africa CMD’s Marketing & Sales Excellence team
Social media publishing, working with Africa CMD’s Integrated Content team on the messaging and the Brand & Creative team on the design
Compliance with global criteria for publishing on PwC social media channels, and regular training to ensure compliance
Use of and training associated with marketing technology tools that support social media, such as Smarp and Hootsuite
Lead the department’s value reporting methodology and team:
Leverage strong expertise in modern digital marketing to create data-driven customer journeys for Go-to-market Priorities for activation across the full marketing funnel and multiple channels
Reporting, data analysis and insights generation
Key Competencies and Attributes
Knowledge, skills and abilities:
Marketing technology strategy development
Adobe DPE product management
Website development and maintenance
Website personalisation (Adobe Target)
Search engine optimisation (SEO)
Digital customer experience strategy
Website user experience and user information
Content analysis, optimisation and effectiveness measurement; Reporting, data analysis and insights generation
Digital best practices and guidance
Domain naming guidance
PR, marketing, communication and community management experience
Strong organisational and leadership skills, attention to detail
Excellent project management skills (ability to manage numerous projects simultaneously)
In-depth knowledge and understanding of social media and online platforms and their respective participants
Able to effectively communicate information and ideas (written and verbal)
Experience in leading large-scale projects supporting the ability to drive large initiatives for the firm
Ability to train, direct, lead and evaluate the work of others.
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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