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PwC - Biggest provider of audit, accounting and tax services to the companies listed in the Johannesburg Stock Exchange. Also provides internal audit, forensic audit, corporate finance, corporate governance services, sustainable assurance services and others.
Purpose of Job
The Digital Communication Consultant is responsible for writing and editing content that effectively describes and promotes PwC programs and initiatives in support of business goals and culture. This role assists with communication materials that informs, engages and inspires PwC clients and other stakeholders through digital channels including PwC Africa websites, social media and other digital platforms.
This role supports the PwC Africa territory of firms and CMD teams at those firms. As the largest firm in the PwC Africa territory, this role also directly supports PwC South Africa and the PwC South Africa CMD team.
Role Description
Responsibilities:
Delivers the Integrated Content function’s Digital Communications services:
Develop compelling messages and communicating them through a variety of appropriate channels:
Such as web content, social media messages and other external, digitally-distributed messages and content
Working closely with Strategic Marketing team to develop messages that align to marketing campaign objectives
Assisting the Integrated Content Lead’s support to leadership, who require assistance with digital communications (such as their Linkedin profiles)
Developing content plans, editing and writing of digital content
Delivering consistent quality of digital communications, with coaching and reviews conducted by the Integrated Content Lead
Developing innovative digital communications, such as through content, design and/or channel choice (working closely with Africa CMD’s Digital Presence and the Brand & Creative teams)
Developing content that inspires PwC Africa clients and other stakeholders and that supports the firm’s strategy and voice in the market and drives our growth ambition, as well as PwC Africa’s Greater Societal Purpose
Trains and coaches other CMD resources at PwC Africa member firms in digital communications
Identify internal PwC people who are highly networked and effectively engage them such as through Smarp, to help share PwC Africa messages on digital platforms
Ensure digital communications content aligns with our brand's identity and message
Resources and Accountabilities
Geographical span
PwC Africa member firms
Key Competencies and Attributes
Knowledge, skills and abilities
Highly articulate individual with excellent written communications skills, particularly in digital content creation
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively
Content ideation, insight generation, and storyline development competencies
Qualification & Experience
Requirements
Excellent written communications skills
Experience in digital marketing, digital content creation and digital communications platforms
Bachelor's degree in Communications, Journalism, Public Relations or related field
A minimum of 3 years’ experience
Previous experience in communications for a similar organisation would be a strong advantage
Experience working with senior-level leadership to strengthen their digital/social activity is preferred
Purpose of Job
The Africa Digital Lead manages and oversees a team comprising three departments: marketing technology, digital support (shared services centre) and value reporting. These three departments have a diverse range of skills, and the Digital Lead needs to have a working knowledge of the tools, skills and experience in each department.
The overall purpose of the Digital Presence Lead role is to deliver CMD services that support PwC Africa’s reimagined 5+1 strategy and The New Equation.
Working with the Marketing & Sales Excellence Lead, the Brand & Creative Lead and the Integrated Content Lead, the Digital Presence Lead oversees marketing and business development data that contributes to value reporting.
This role supports the PwC Africa territory of firms and CMD teams at those firms. As the largest firm in the PwC Africa territory, this role also directly supports PwC South Africa and the PwC South Africa CMD team.
Marketing technology: The Digital Lead is responsible for overseeing the department’s delivery of marketing technology tools which support improved impact and value for PwC Africa. The Digital Lead ensures that the department is actively seeking opportunities to innovate, such as by identifying digital marketing tools in use by PwC global member firms, and developing business use-cases, testing and training. The Digital Lead is also responsible for overseeing the marketing technology department’s support to technical/ audio visual aspects of certain flagship events (either in-person, virtual or hybrid events).
Digital support oversight: The Digital Lead is responsible for overseeing the technical support requirements pertaining to digital marketing, through a shared services model that supports PwC Africa member firms. This includes the management and maintenance of websites, social media channels, automated email systems, and other digital marketing tools. Digital support services will be accessed through the Africa Traffic Controller and the Africa CMD team’s work management system and so the Digital Lead must work closely with the Integrated Content Lead, the Marketing & Sales Excellence Lead and the Brand & Creative Lead and their teams to deliver a quality experience for Africa CMD’s clients. The Digital Lead is responsible for ensuring a quality experience, which includes attention to detail and follow-through within the digital support team.
Value reporting oversight: The Digital Lead is responsible for overseeing the Africa CMD team’s value reporting methodology and the testing and training associated with implementing that methodology amongst PwC Africa CMD teams.
Role Description
Responsibilities:
Drive an aligned digital strategy for the PwC Africa network that maximises investment in our current marketing technology tools to develop relationships, build pipeline, and increase brand equity
Develop a marketing technology roadmap that will enable PwC Africa to win in a digital world through a best-in-class client experience across PwC Africa’s digital channels
Network quality control and risk management associated with digital channels
Oversight of any third-party relationships that promote our digital presence (such as agencies that manage paid promotion on social media)
Lead the digital support team to deliver:
Development and management of the overall web experience: e.g. templates, navigation, search
Website content management for pwc.com sites of PwC Africa member firms
Publishing campaigns, articles, contacts, office locations, etc.
PwC Africa’s websites are used for promotion of PwC marketing campaigns aligned to go-to-market priorities, other flagship programmes and reputation campaigns, working with Africa CMD’s Marketing & Sales Excellence team
Website publishing, working with Africa CMD’s Integrated Content team on the messaging and the Brand & Creative team on design elements
Promoting content on-site / network wide
Site area updates, e.g. Services>Tax
Search engine optimisation (SEO)
Video and Podcast channel management
Subscriber data management through premium content / registration
Audience segmentation and personalisation
Analysis of competitor websites, to understand their approach to market
Management of the Digital Publishing Environment (DPE), the collection of technologies behind pwc.com
Network collaboration on system enhancements
IT interface for development and operations
Analytics, research and reporting
Overall website performance
Content / campaign analytics
Ability to analyse engagement and trends through SEO and other metrics
Ability to analyse consumer engagement and market trends through SEO and metrics
Oversight of PwC Africa social media channels and channel development to ensure:
PwC Africa’s social media channels are used for promotion of PwC marketing campaigns aligned to go-to-market priorities, other flagship programmes and reputation campaigns, working with Africa CMD’s Marketing & Sales Excellence team
Social media publishing, working with Africa CMD’s Integrated Content team on the messaging and the Brand & Creative team on the design
Compliance with global criteria for publishing on PwC social media channels, and regular training to ensure compliance
Use of and training associated with marketing technology tools that support social media, such as Smarp and Hootsuite
Lead the department’s value reporting methodology and team:
Leverage strong expertise in modern digital marketing to create data-driven customer journeys for Go-to-market Priorities for activation across the full marketing funnel and multiple channels
Reporting, data analysis and insights generation
Key Competencies and Attributes
Knowledge, skills and abilities:
Marketing technology strategy development
Adobe DPE product management
Website development and maintenance
Analytics (AA/GA)
Website personalisation (Adobe Target)
Search engine optimisation (SEO)
Digital customer experience strategy
Website user experience and user information
Content analysis, optimisation and effectiveness measurement; Reporting, data analysis and insights generation
Digital best practices and guidance
Domain naming guidance
Risk management
Working knowledge of HTML, CSS and JavaScript
PR, marketing, communication and community management experience
Strong organisational and leadership skills, attention to detail
Excellent project management skills (ability to manage numerous projects simultaneously)
In-depth knowledge and understanding of social media and online platforms and their respective participants
Able to effectively communicate information and ideas (written and verbal)
Experience in leading large-scale projects supporting the ability to drive large initiatives for the firm
Ability to train, direct, lead and evaluate the work of others.
JOB PURPOSE
The purpose of this position is to lead and manage teams responsible for the development of unique and engaging customer experiences for PwC’s clients with the ultimate aim of solving customer related challenges and accelerate their business growth. The scope of this work will extend across the full spectrum of customers’ impressions and interactions with a client’s brand, across various industries. The incumbent will also be responsible for managing efforts which promote the Customer Experience team’s relevance internally as well as in the market in an effort to sell work.
A. JOB PROFILE
PRINCIPAL ACCOUNTABILITIES
PwC Professional:
Whole Leadership
Use feedback and reflection to develop self-awareness, personal strengths and address development areas.
Demonstrate a presence that inspires confidence in others.
Delegate to others to provide stretch opportunities, coach to help deliver results and proactively raise issues to improve effective team working.
Support peers and team members, demonstrating you care passionately about them and their wellbeing.
Get involved in activities which help to strengthen the brand, internally and externally.
Seek out development opportunities outside of your comfort zone and area of expertise.
Welcome and initiate candid, thoughtful coaching conversations, even on difficult topics.
Encourage team members to express ideas and points of view in a manner that facilitates the development of comprehensive experience designs.
Business Acumen
Develop and share a point of view on strategic business issues and trends, anticipate the impact of technology developments on your clients’ needs and our services, and surface patterns of behaviours as potential trends.
Integrate your understanding of business models (including the firm’s)/corporate governance and/or regulatory frameworks with those of your clients and identify opportunities for efficiencies and take action to implement them.
Demonstrate interest in your clients’ broader business challenges and professional needs and concerns
Assist your team to use a broad range of tools and techniques to extract insights from current industry or sector trends and propose innovative solutions to problems.
Gather and interpret information from a range of sources when analysing and solving complex problems.
Actively seek out opportunities to improve your approach to improve customer-centricity in your clients’ businesses.
Continuously develop your commercial mentality by remaining current with major economic, consumer and technological trends and the impact thereof on our clients’ businesses and their customers.
Understand the impact of global trends on customer behaviour.
Technical Capabilities
Escalate client requests that are in conflict with the firm’s values, standards and practices.
Test your own and others’ work for quality, accuracy and relevance and develop knowledge of the firm’s line of service capabilities and portfolio of offerings.
Renew and strengthen technically through on the job learning and exposure, and draw on the firm’s subject matter experts to support your work and maintain long-term relevance.
Develop and share differentiated insights through written publications, papers, case studies, conferences and internal firm presentations with my colleagues to enhance knowledge.
Global Acumen
Actively seek opportunities which expose you to other businesses, industries and markets.
Facilitate collaboration across virtual teams (utilising appropriate technologies when necessary).
Leverage the global network of firms and global delivery models/centres in pursuits efforts and service delivery
Build and maintain a professional internal and external network and articulate the competitive advantage of the firm’s network.
Remain cognisant of global current affairs including business and demographic trends and how they impact your clients’ challenges.
Demonstrate consideration and attention to behavioural nuances that may differ across different demographic and geographic customer bases and incorporate these into your designs.
Relationships
Use straightforward communication, in a structured way, when influencing others.
Encourage debate and synthesise various inputs to articulate a clear point of view.
Speak to groups with confidence by preparing and delivering impactful presentations and proposals.
Read situations and be sensitive to others, modifying behaviour to build quality, diverse relationships.
Seek and explore the background and views of others, and demonstrate respect when they are different to your own.
Communicate with my clients, regularly updating them and sharing information.
Understand and manage client expectations properly and proactively manage engagement scope.
Apply emotional intelligence in interactions with others.
Solicit and provide constructive feedback to and from team members.
Resolve conflict in a constructive and respectful manner that seeks mutual benefit.
Facilitate client and team meetings to foster co-development and effective decision making.
DIMENSIONS
FINANCIAL STAFF ORGANOGRAM
Total annual cost to employer will be between R550,000 – R750,000 per annum
Will work within the Experience team
Will work with members from the Consulting team
Will be required to manage junior resources to upskill them towards an experience-driven orientation
B. PERSON PROFILE
MINIMUM QUALIFICATIONS EXPERIENCE
KEY KNOWLEDGE & SKILLS
Undergraduate degree in a UX-related field (equivalent to an NQF level 7)
Postgraduate degree in a related field is preferred (NQF level 8)
Formal training/certification in UX design methodology will be beneficial
5 - 6 years’ working experience as a CX designer or similar role
Experience in an environment requiring business acumen will be strongly advantageous
Up-to-date knowledge of the Adobe Creative Suite for creative designs
Good understanding and capability in web and application design
Expertise in customer-centric principles
Customer insights generation, translation and transformation into tangible experience designs
Outstanding knowledge of journey mapping methodology
Capture and understand user and business requirements
Able to apply original, creative, abstract verbalisation and conceptualisation in problem solving scenarios or explanation of ideas
Design thinking capability
Fluency in generating numerous potential concepts through ideation
Ability to transform written information into cohesive, alternative forms of visual and oral media
Good English grammar
Strong business and technical acumen
Knowledge of augmented- and virtual reality offerings and potential application
Take ownership of the quality standard of work produced by my team.
Objectively review and critique own work as well as those of others in terms of its quality and depth of value that it provides to the client/end-user.
Present deliverables in a visually aesthetic manner.
Demonstrate information in a visually impactful way that simplifies the message to an audience without losing the core details.
Drive your team’s development of UI/UX mock-ups and prototypes that clearly illustrate how designs function and what it looks like.
Illustrate ideas and designs through storyboarding, process flows, journey maps and sitemaps by integrating business requirements, customer emotion and technical requirements into single, cohesive designs.
Ensure that an end-design meets the core business objectives required by the client, while providing users with the optimum experience in terms of efficiency, effectiveness and engagement.
Purpose of Job
The Pursuit & Proposals Manager leads a team of specialists providing strategic and tactical support to help the firm acquire and win new business. He/she actively participates in the proposal management process and co-authors content for proposals, oral presentations, and other collateral associated with PwC’s global Pursuit sales methodology. The Pursuit & Proposals Manager works with Client Executives, client service professionals and other Pursuits Strategists within the EMEA region.
This is a highly networked role that requires an ability to work under pressure and to meet challenging deadlines. It requires strong people management and commercial skills to effectively manage and coordinate proposal and tender related systems, processes, resources and initiatives for the firm.
The Pursuit & Proposals Manager oversees relevant data that contributes to value reporting. By measuring the value and impact of that data and department activity, the Pursuit & Proposals Manager can help increase client loyalty and referrals, brand awareness and positioning.
Pursuit & Proposals services will be accessed through the Africa Traffic Controller and the Africa CMD team’s work management system and so the Pursuit & Proposals Manager must work closely with the Digital Presence, Integrated Content, Brand & Creative and other Client Experience teams to deliver a quality experience for Africa CMD’s clients.
This role supports the PwC Africa territory of firms and CMD teams at those firms. As the largest firm in the PwC Africa territory, this role also directly supports PwC South Africa and the PwC South Africa CMD team.
Role Description
Responsibilities:
Primarily responsible for the overall management of the firm's Pursuit, proposals and bid office team, processes and systems
Lead best practices in bid and proposal processes, methodologies and tools
Manage the tender notification process, subscriptions and research: Receive and distribute opportunity information to relevant stakeholders firm-wide
Proposals and tenders:
Drive the strategic communications process on the firm’s largest and strategically significant Pursuits
Research, write and edit standard and customized proposal content
Actively drive Pursuits as part of the proposal management process which includes the coordination of information from contributors and follow-up on action items to achieve a coordinated team effort
Contribute and/or facilitate meetings with bid response team members
Monitor the progress of all Pursuit activities for adherence to deadlines and quality standards
Build and leverage relationships within the Business Development community at PwC Africa, and EMEA and global teams
Manage multiple proposals/priorities simultaneously
Review final Pursuit collateral for quality, format and content for adherence to the firm’s brand standards
Working through the Africa Traffic Controller and other CMD departments, serve as a liaison between the proposal response team and other support functions
Share leading practices with Pursuit teams
Manage virtual bid teams and inputs from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery
Prepare and review the commercial aspects of the bid, ensuring all services are included in the final price to the client
Risk tracking and management throughout the bid process
Manage the bid budget
Working through Pursuit & Proposals team, manage:
Proposal Hub:
Compile, maintain and manage the Proposal Hub
Source and update standard and related proposal/tender information
Manage maintenance of the Master Record Index (MRI) reflecting the content on Proposal Hub
Proposal tracking: Track and record proposal activity for the firm
Training: Train teams on how best to approach and compile proposals/tenders
Collaborating with the Client Feedback specialist:
Ensure post decision reviews are completed and logged in the client feedback portal
Resources and Accountabilities
Geographical span
PwC Africa
Number of direct reports
6+
Budget (Capital/Operational Costs)
Capital Cost:
Operational Cost:
Key Competencies and Attributes
Knowledge, skills and abilities
Passion for business development
Excellent managerial skills
Excellent communication skills, with an ability to interact with practitioners at various levels of seniority within the organisation
Good time management and the ability to complete tasks within tight deadlines
Attention to quality and detail
Exceptional writing and editing skills
Strong business acumen
Organized, detail-oriented and highly deadline-driven
Strong project management skills, the ability to establish priorities, set and manage schedules, and coordinate multiple projects at one time
Client service oriented
High level of self-direction, problem solving and decision making
Qualification & Experience
Requirements
Honours preferred; post graduate qualification an advantage
8-10 years business development, proposal management, sales and/or direct marketing experience
Experience working in a cross-border, multi-cultural environment
Experience in professional services (e.g., accounting, management consulting, architectural, engineering) highly preferred
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