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Sport is our world. This makes us passionate about designing, developing, selling and marketing footwear, apparel and accessories. In the course of more than 70 years, PUMA has made history as a creator of fast product designs for the fastest athletes on the planet: We enhance sports such as football, running and training, golf, basketball and motorsports...
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KEY TASKS, DUTIES AND RESPONSIBILITIES
1. Plan the local Commercial Marketing plan in alignment with the global and local strategy, to optimize brand exposure, desirability and drive sell through for key accounts and independents.
2. Manage the development, production and execution of window and in-store brand campaigns for wholesale partners, with a focus on driving sell through of Brand Key Initiatives. Develop clear briefs for third party agencies and submit briefs well in advance of launch dates.
3. Collaborate with key accounts and independents to generate social media plans for continuous and consistent flow of communication of Brand Key Initiatives.
4. Explore and develop promotional and experiential activities for wholesale partners internally or with agencies i.e. local football team kit launch in-store; giveaways; customer trips overseas, etc. Align closely with the Manager Wholesale Concepts and team to service SIS spaces where required.
5. Develop and maintain close working relationships with the PUMA team (Consumer Marketing, Sports and Sportstyle Marketing, Sales, Merchandise and Operations teams) as well as key account partners, independents and third party agencies, in order to secure priority spaces and execute best in class campaigns and sell through for the brand. Manage up-to-date knowledge of current trends and competitor activities. Manage agencies to develop innovative and cost-effective sell through support solutions.
6. Budget Management: Maximise impact with minimum spend. Use sustainability initiatives, cost-effective solutions and reduce agency costs. Budget planning, monthly tracking and reporting.
YOUR TALENT
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