Communications Manager - Sandton - Johannesburg at Ashburton Investments

Purpose

• Key performance areas within the role will include the implementation of the communication strategy and content support of general marketing campaigns and events within the marketing team. This person will play a key role in the day-to-day formulation, planning and implementation of all the marketing communication strategies and activities. The role will also require close collaboration with the broader Ashburton Investments marketing team, both in South Africa and broader international presence.

Experience and Qualifications

• Proven ability to compile media releases, briefing statements etc.
• Proven ability to write and edit in plain English language.
• Analytical ability to handle communications metrics and distribution lists.

Responsibilities

• Formulation and implementation of marketing related communication activities and processes.
• Work closely with the business and Group stakeholders, the Ashburton Investment and marketing team and external agencies and suppliers to plan, implement and manage cohesive and consistent communication campaigns (digital, direct, branch, above-the-line, social media, etc.) to clients, Group stakeholders and staff.
• Take full ownership (from liaison with the investment team on topics through to layout and dissemination) of flagship publications including Global Perspectives.
• Evaluate the success of campaigns and provide feedback to the business; ensure that learnings and feedback from campaigns are applied to improve future campaigns.
• Write, edit and proofread external and internal communication and coordinate the relevant approvals, branding and distribution.
• Manage information flows (editorial input, articles etc. - as required by the business), in terms of content, frequency and appropriateness, to the broader client base.
• Devise creative solutions to raise profile and awareness of the key people, activities, products and achievements within this business (alongside the digital marketing manager and events manager).
• Run the public relations portfolio, agency due diligence/management, media relations, generate copy for media dissemination, oversee press release distribution and arrange media training where necessary.
• Assist with general ad hoc marketing projects. Specifically champion the MDD, forms and statement forums (members represented from across the business) to improve the client experience.
• Coordinate and implement the development, processes, approval, maintenance and distribution of marketing collateral, fund fact sheets, forms and brochureware.
• Line management to one communications specialist.