Communications Marketing Coordinator at University of Cape Town

REQUIREMENTS FOR THE JOB:

• Higher Certificate in Marketing, or Digital Media (NQF Level 5 or above). 
• Google Adwords/ Ads Certification. 
• At least two - three years of experience in marketing, preferably in hospitality, tourism, or customer-facing services.
• Proficiency in social media management and digital tools (e.g., Canva, Mailchimp, Meta Business Suite, Google Analytics).
• Experience with Communication Management Systems and website content updates.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

 Marketing Activities

• Develop and implement strategic marketing plans across all ComDev assets (accommodation, leasing, conferencing, and seasonal offerings) at UCT. The main focus should be to protecting and promoting the brand, and its integrity.
• Manage brand marketing and enhancement to include corporate positioning, market and competitor analysis, customer segmentation, retention and penetration plans, and channel delivery strategies.
• Define and execute well-structured brand social content campaigns and operations, along with the development of clear objectives per campaign to drive meaningful insights and content optimisation.
• Collaborate with Department heads to establish annual marketing targets and work with them to ensure they are met, as well as unique value propositions to attract target audiences.
• Establish and maintain a consistent image throughout all product lines, promotional materials and events.
• Oversee the day-to-day marketing functions of the Department, including advertising, promotions, digital campaigns and community service activities.
• Generate original content across social media platforms, including the filming and editing of short videos and reels of guest experiences, events and property highlights, as well as curation of relevant news, updates.

 Relationship Management

• Develop strong partnerships with local organisations to further increase brand/ product awareness.
• Develop and manage key internal stakeholder relationships.

 Website and Digital Content Management

• Draft and schedule social media posts, newsletters, and digital marketing content that will attract and maintain followers across social media platforms.
• Monitor web traffic and online engagement to improve reach and conversions.

Reporting and Market Insights

• Track and report on brand social content campaigns.
• Assist with competitor benchmarking and market research to inform strategy.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Provide clear insights into return on investments (ROI) and the effectiveness of marketing efforts.