Conceptual Copywriter at Accenture

Responsibilities (but not limited to):

• Craft copy that’s suited to social formats without sacrificing it’s quality Work closely with the creative teams (i.e. designers, art directors etc.); share views and contribute constructively
• Collaborate with the broader internal stakeholders to bring value and cohesion
• Listen to understand the brief to ensure clarity before undertaking tasks and seek solutions
• Understand the importance of on-brand writing and adapting different tone of voice for different clients
• Work on small, medium and large projects and invested in final product
• Understand relevant social media platforms and tools and understand the fundamentals of great content marketing
• Ability to learn (quickly) the latest social media formats, trends and social behaviours of the audience to adapt work and ensure it is relevant
• Appreciation of creative strategy and curiosity about how businesses work
• Capable of presenting ideas and concepts articulately and confidently to the team
• Able to practice cross-channel thinking and contribute creative solutions
• Able to come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking work
• Ability to advise juniors and offer support
• Proofread copy to ensure there are no spelling/grammar/tonal errors
• Provide relevant and reasonable feedback and give input
• Strategic thinking, analyse situations and respond with solutions
• Keep abreast of advertising trends within industry best practices

Qualifications / Requirements / Skills

• Tertiary qualification in Copywriting / Digital Copywriting Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.)
• Minimum 4 years working experience as a MW Copywriter in an Advertising Agency / Digital Advertising Agency
• TTL & Digital experience is essential (well versed in Digital)
• Sound knowledge and experience in digital writing, an interest in industry trends (i.e. Twitter spaces and the metaverse) and an understanding of principles and best practice
• Thorough understanding of social platforms and paid formats
• Own social account or regularly consumes social media and is familiar with TikTok or curious about it (beneficial)
• An excellent command of the English language (both verbal and written)
• Strong presentation skills
• Strong time management skills
• Strong multitasking skills (ability to work on multiple campaigns/briefs at any given time)
• Portfolio demonstrating TTL & Digital work

Personal Attributes:

• Team player with the ability to work independently
• Able to work under pressure, Creative “out of the box” thinker
• Proactive Resilient Deadline driven Meticulous with attention to detail
• Other: Comfortable to work on-site and comfortable to work alcohol brands (if required)