Conceptual Designer at Massmart

Summary:

To conceptualize, create and design internal & external communications and marketing campaign artwork for Game. To execute and implement the creative elements across all media/channels detailed in the calendar of events according to the strategy & ensure alignment to brand corporate identities (CI)

Functions / Responsibilities:

Analytical

• Gathers information and is able to make sense of the information using logic. Is able to define a business problem and applies common sense to solving the problem within the set rules and regulations

Innovation

• Open to new ideas and others perspectives. Able to develop new ways of working in his/her immediate environment

Social Inclusion

• Respects and values differences and develops ways to improve collaboration through optimising differences.

Customer First

• Places the customer at the heart of business decisions and drives to improve value for customers.

Discipline Execution

• Demonstrates energy and drive to plan ahead, raise standards and hold people accountable for on-time delivery.

Personal Mastery

• Actively works to build emotional awareness, maturity, self-effectiveness and resilience.

Learning Agility

• Role models curiosity and determination to learn and adapt despite setbacks or difficulties.

Key Performance Areas:

Design & create creative solutions for various media types

• Collaborate with agencies in developing creative solutions for through-the-line media elements.
• Conceptualize creative responses to marketing briefs – demonstrate critical thinking for creative problem solving in response to business or marketing objective being solved for.
• Drive innovative creative/advertising solutions for assigned creative briefs.
• Execute effective and impactful solutions dependent on element type.
• Design within established Brand corporate identity guidelines.
• Monitor competitors in terms of advertising and creative trends.
• Work quickly and accurately to meet fast paced deadlines
• Develop proactive designs and thinking for the brand
• Be able to design for analog and digital elements
• Excellent collaborator with agency, internal team and merchants

Execution of the Game Marketing calendar

• Create, develop and implement creative campaigns that are aligned to calendar events and marketing and corporate strategies, and that increase foot traffic and sales.
• Develop templates/creative for marketing events/campaigns/promotions to be used across all media
• Improve on existing advertising methods and create innovative solutions for advertising
• Manage own work and broader team collaboration to strict deadlines by partnering with brand and merchandising team and creative agencies.

Requirements:

Minimum Academic, Professional Qualifications & Experience required for this position

• Diploma in Graphic Design or equivalent
• 3-5 years previous retail experience and understand product and price communications

Competencies:

• Use appropriate judgment
• Interpret a business problem and apply creative and strategic thought to provide a creative solution
• Focus on the customer / member
• Manage execution & results
• Manage ethics & compliance
• Quickly adapt
• Deadline driven
• Collaborate with different divisions in the business for excellent results (Example – product specialists)
• Able to work in a corporate environment
• Prevent competitors from closing the gap with innovative fresh creative retail marketing ideas
• Be aware of trends within the market and their relevance to our brand and products
• Influence campaign outcomes with positive creative that is a relevant response to a Brand & Customer brief and customer insights
• Be aligned with target market and how to communicate to the different segments
• Able to own a task from beginning to end with the support from colleagues, must take ownership and accountability for their work
• Able to effectively manage their own time