Jobs at Massmart

Summary:

To conceptualize, create and design internal & external communications and marketing campaign artwork for Game. To execute and implement the creative elements across all media/channels detailed in the calendar of events according to the strategy & ensure alignment to brand corporate identities (CI)

Functions / Responsibilities:

Analytical

• Gathers information and is able to make sense of the information using logic. Is able to define a business problem and applies common sense to solving the problem within the set rules and regulations

Innovation

• Open to new ideas and others perspectives. Able to develop new ways of working in his/her immediate environment

Social Inclusion

• Respects and values differences and develops ways to improve collaboration through optimising differences.

Customer First

• Places the customer at the heart of business decisions and drives to improve value for customers.

Discipline Execution

• Demonstrates energy and drive to plan ahead, raise standards and hold people accountable for on-time delivery.

Personal Mastery

• Actively works to build emotional awareness, maturity, self-effectiveness and resilience.

Learning Agility

• Role models curiosity and determination to learn and adapt despite setbacks or difficulties.

Key Performance Areas:

Design & create creative solutions for various media types

• Collaborate with agencies in developing creative solutions for through-the-line media elements.
• Conceptualize creative responses to marketing briefs – demonstrate critical thinking for creative problem solving in response to business or marketing objective being solved for.
• Drive innovative creative/advertising solutions for assigned creative briefs.
• Execute effective and impactful solutions dependent on element type.
• Design within established Brand corporate identity guidelines.
• Monitor competitors in terms of advertising and creative trends.
• Work quickly and accurately to meet fast paced deadlines
• Develop proactive designs and thinking for the brand
• Be able to design for analog and digital elements
• Excellent collaborator with agency, internal team and merchants

Execution of the Game Marketing calendar

• Create, develop and implement creative campaigns that are aligned to calendar events and marketing and corporate strategies, and that increase foot traffic and sales.
• Develop templates/creative for marketing events/campaigns/promotions to be used across all media
• Improve on existing advertising methods and create innovative solutions for advertising
• Manage own work and broader team collaboration to strict deadlines by partnering with brand and merchandising team and creative agencies.

Requirements:

Minimum Academic, Professional Qualifications & Experience required for this position

• Diploma in Graphic Design or equivalent
• 3-5 years previous retail experience and understand product and price communications

Competencies:

• Use appropriate judgment
• Interpret a business problem and apply creative and strategic thought to provide a creative solution
• Focus on the customer / member
• Manage execution & results
• Manage ethics & compliance
• Quickly adapt
• Deadline driven
• Collaborate with different divisions in the business for excellent results (Example – product specialists)
• Able to work in a corporate environment
• Prevent competitors from closing the gap with innovative fresh creative retail marketing ideas
• Be aware of trends within the market and their relevance to our brand and products
• Influence campaign outcomes with positive creative that is a relevant response to a Brand & Customer brief and customer insights
• Be aligned with target market and how to communicate to the different segments
• Able to own a task from beginning to end with the support from colleagues, must take ownership and accountability for their work
• Able to effectively manage their own time

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Summary:

The purpose of the role is to support the Customer Experience & Insights Lead execute on the customer research strategy to provide Wholesale with up to date key insights into the market and its customers in order to support the improvement of customer satisfaction

Functions / Responsibilities:

Customer Experience

• Execute on the Customer Experience strategy
• Complete thorough trend research and conduct root cause analysis to ensure that service failures are permanently corrected
• Map existing customer journeys and gain understanding of their pain points in order to solve for them
• Design and deliver engaging customer journeys by creating multi-channel journeys
• Coordinate the customer service function and ensuring that high customer experience levels are maintained.
• Identify and address customer needs
• Prepare reports on the customer experience monthly looking at trends and customer engagements

Analytical Support

• Understand and establish trends available in customer experiences
• Support process enhancements and optimisation across Wholesale functional areas
• Support current and future market identification, segmentation and development
• Support customer retention strategies for Wholesale
• Provide business with insights from customer experience information and non-financial reports for Wholesale
• Ensure relevant insights are fed into the advertising and promotions process as well as the marketing operations process

Requirements:

Minimum Academic, Professional Qualifications & Experience required for this position

• B.Com or above (Marketing Studies or related discipline)
• 6-8 years of experience in direct marketing and customer journeys
• Familiarity across a broad range of data analysis tools

Competencies:

• Live our values
• Capability to analyze data
• Strong understanding of customer and supplier expectations
• Research and analytical skills
• Excellent written and oral communication skills
• Passionate about discovering new trends and insights across customers