Consumer Marketing Specialist at Epson

Your mission:

• The Central Consumer Marketing Specialist plays a pivotal role in executing and activating marketing communications activities to support the consumer marketing strategy across CISMETA. Working closely with internal stakeholders and agencies, this role ensures the effective delivery of marketing communications plans, and effective activation through various media channels while maintaining brand consistency and compliance.

What you will do:

Execution of Projects

• Plan and deliver marketing campaigns, go-to-market communication toolkit and media plan aligned with business and marketing objectives.
• Coordinate and manage with third party the execution of marketing campaigns across various media channels, ensuring timely delivery, campaign KPI success and adherence to brand guidelines.
• Develop Content roadmap, and execute for timely delivery (including brief development, photoshoots, video shoots, and other creative projects)
• Coordinate the development and production of marketing assets, including campaign materials, new product launches, online content, sales tools, training and channel materials for brand, product, business needs.
• Develop and articulate product marketing communication — including value propositions, positioning, and messaging — that clearly highlight product features and customer benefits across all channels. Create assets and materials to support the product throughout its lifecycle. Experience with developing assets aligned to the latest industry standards is ideal

Instore Excellence Integration:

• Develop Best in Class instore marketing strategies, collaborating cross-functionally to enhance brand visibility and consumer engagement.
• Oversee the implementation of instore activations and campaigns, ensuring alignment with brand guidelines and optimization of instore layouts.
• Utilize data-driven insights to measure the effectiveness of instore initiatives and drive continuous optimization to elevate the instore experience and drive sales growth.

Stakeholder Engagement and Collaboration:

• Gather input from key stakeholders and markets to inform the development of marketing plans and strategies.
• Liaise with internal teams such as PR, Web, and Product Management to align on campaign briefs and ensure buy-in.
• Collaborate with regional Marketing Managers to tailor campaigns for local markets and ensure suitability.
• Collaborate with regions to adapt and create BIC media plans and reach set KPI
• Supplier Management and Financial Oversight:
• Select and manage relationships with external agencies, ensuring quality, creativity, and value for money.
• Maintain accurate records of competitive quotes and manage project budgets effectively.
• Provide support to Finance department and external customers to resolve finance queries as needed.

Administration and Reporting:

• Support the Marketing department with day-to-day administrative tasks and queries.
• Monitor compliance in areas such as image usage, contract status, and supplier documentation.
• Assist in the collation and sharing of presentations and coordinate meetings for Marketing Department heads.

Brand Management:

• Act as a brand guardian, ensuring consistency and accuracy of all marketing assets produced.
• Uphold brand identity guidelines and maintain brand integrity across all communications to be a true brand guardian.

What we ask for:

• Proven experience in marketing, preferably within a multinational environment.
• Strong communication and negotiation skills, with the ability to collaborate effectively with cross-functional teams.
• Experience working at a regional level, ideally covering MEA, Turkey, and CIS environment.
• Excellent project management abilities, with a focus on delivering results within budget and on time.
• Strong expertise in creating content with 3rd party agency and at a central level.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word) and familiarity with marketing tools and platforms.
• Proficiency in InDesign Adobe Illustrator and Photoshop is considered a plus.
• Fluent in English, with additional European languages considered an advantage.
• Bachelor's degree in Marketing, Business, or related field