Content and Digital Marketing Executive at RedCloud

Key Responsibilities:

Social Media Strategy Development & Execution:

• Develop and implement comprehensive social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Identify target audiences and optimize strategies to increase engagement, followers, and reach.
• Collaborate with the Marketing team to ensure campaigns align with broader marketing efforts.

Content Creation & Curation:

• Develop visually compelling and engaging video contents using mobile phone for digital platforms such as TikTok, Instagram, YouTube, and Facebook.
• Create, edit, and schedule content that is engaging, on-brand, and optimized for specific platforms.
• Manage a content calendar that balances promotional, educational, and community-centric posts.
• Ensure content is engaging, relevant, and aligned with the company’s brand voice and messaging and speaks to our retailers, distributors and manufacturers.

Social Media Management:

• Oversee the company’s social media presence, creating and scheduling posts that drive engagement and brand awareness.
• Monitor social media channels for customer inquiries and feedback.

Brand Voice & Consistency:

• Ensure that all communications and social media efforts reflect the brand’s voice and personality.
• Develop and enforce community guidelines and ensure adherence to company policies and social media regulations.

Community Engagement & Management:

• Monitor all social media platforms, responding to comments, questions, and messages in a timely and brand-appropriate manner.
• Foster and grow an online community by engaging followers and developing creative initiatives to keep users active.
• Manage relationships with influencers, brand ambassadors, and user-generated content contributors.

Collaboration & Campaigns:

• Work closely with the marketing and content teams to develop integrated campaigns that utilize both organic and paid social media.
• Partner with internal teams (e.g., customer service, product) to provide insights into customer feedback or issues highlighted on social media.

Crisis Management:

• Respond to and manage any online crises or negative feedback in a professional and timely manner.
• Prepare contingency plans for potential negative press or backlash online.

Trend Monitoring & Innovation:

• Stay up to date on the latest digital and social media trends, tools, and best practices, adapting strategies as needed.
• Proactively suggest new ideas and innovative ways to engage with the online community.

Social Listening & Analytics:

• Use social listening tools to monitor brand mentions and conversations relevant to Red101, RedPay and Digital Payments.
• Track, analyse, and report on key performance indicators (KPIs), including engagement, reach, and conversion metrics.
• Provide recommendations for improvements based on data insights and performance.

Email Marketing:

• Design and implement email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize communications to maximize effectiveness.

Analytics and Reporting:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics and other marketing software.
• Prepare regular reports on campaign performance, website traffic, and lead generation. 

Lead Generation:

• Develop and execute strategies to generate and nurture leads through various digital channels.
• Work closely with the sales team to ensure leads are effectively followed up and converted.

Key Requirements:

• Minimum 3-5 years of experience managing social media accounts and online communities.
• Proven track record of developing and executing successful social media strategies.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social).
• Experience in the South African market is preferred, with an understanding of the local social media landscape.