Job Openings at RedCloud

Key Responsibilities:

Social Media Strategy Development & Execution:

• Develop and implement comprehensive social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Identify target audiences and optimize strategies to increase engagement, followers, and reach.
• Collaborate with the Marketing team to ensure campaigns align with broader marketing efforts.

Content Creation & Curation:

• Develop visually compelling and engaging video contents using mobile phone for digital platforms such as TikTok, Instagram, YouTube, and Facebook.
• Create, edit, and schedule content that is engaging, on-brand, and optimized for specific platforms.
• Manage a content calendar that balances promotional, educational, and community-centric posts.
• Ensure content is engaging, relevant, and aligned with the company’s brand voice and messaging and speaks to our retailers, distributors and manufacturers.

Social Media Management:

• Oversee the company’s social media presence, creating and scheduling posts that drive engagement and brand awareness.
• Monitor social media channels for customer inquiries and feedback.

Brand Voice & Consistency:

• Ensure that all communications and social media efforts reflect the brand’s voice and personality.
• Develop and enforce community guidelines and ensure adherence to company policies and social media regulations.

Community Engagement & Management:

• Monitor all social media platforms, responding to comments, questions, and messages in a timely and brand-appropriate manner.
• Foster and grow an online community by engaging followers and developing creative initiatives to keep users active.
• Manage relationships with influencers, brand ambassadors, and user-generated content contributors.

Collaboration & Campaigns:

• Work closely with the marketing and content teams to develop integrated campaigns that utilize both organic and paid social media.
• Partner with internal teams (e.g., customer service, product) to provide insights into customer feedback or issues highlighted on social media.

Crisis Management:

• Respond to and manage any online crises or negative feedback in a professional and timely manner.
• Prepare contingency plans for potential negative press or backlash online.

Trend Monitoring & Innovation:

• Stay up to date on the latest digital and social media trends, tools, and best practices, adapting strategies as needed.
• Proactively suggest new ideas and innovative ways to engage with the online community.

Social Listening & Analytics:

• Use social listening tools to monitor brand mentions and conversations relevant to Red101, RedPay and Digital Payments.
• Track, analyse, and report on key performance indicators (KPIs), including engagement, reach, and conversion metrics.
• Provide recommendations for improvements based on data insights and performance.

Email Marketing:

• Design and implement email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize communications to maximize effectiveness.

Analytics and Reporting:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics and other marketing software.
• Prepare regular reports on campaign performance, website traffic, and lead generation. 

Lead Generation:

• Develop and execute strategies to generate and nurture leads through various digital channels.
• Work closely with the sales team to ensure leads are effectively followed up and converted.

Key Requirements:

• Minimum 3-5 years of experience managing social media accounts and online communities.
• Proven track record of developing and executing successful social media strategies.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social).
• Experience in the South African market is preferred, with an understanding of the local social media landscape.

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Key Responsibilities:

Go To Market Execution:

• Oversee the deployment and management of FAOs who engage FMCG retailers to drive digital adoption of our app.
• Strategically deploy and realign FAO resources based on the evolving customer acquisition and expansion strategy.
• Ensure that FAOs are optimally placed to target high-potential markets and customer segments, adjusting deployment in response to market feedback and performance data.
• Continuously evaluate market opportunities and redeploy FAO resources to capitalize on new growth areas.

Productivity Optimization:

• Utilize the RedTAG application to monitor and enhance the daily productivity of FAOs, capturing real-time insights and market intelligence.
• Identify opportunities to improve operational efficiency and streamline processes for FAOs.
• Leverage real-time insights and market intelligence captured through RedTAG to inform strategic decisions and adapt GTM strategies.
• Provide regular feedback to product and marketing teams to ensure the app and associated services meet market needs.

Performance Management:

• Develop and manage a Relative Scorecard system to drive performance management and incentives for FAOs, ensuring alignment with company objectives.
• Regularly assess and adjust performance metrics to reflect changing market conditions and company priorities.

P&L Management & Cost Optimization:

• Manage the FAO structure like a P&L, being responsible for budgeting, cost management, and resource allocation.
• Optimize the deployment and realignment of FAOs based on customer acquisition and expansion strategy, ensuring cost-effective operations.
• Analyze the financial impact of FAO deployment decisions and adjust strategies to maximize ROI while minimizing costs.

Stakeholder Collaboration:

• Collaborate with cross-functional teams, including Product, Marketing, Sales, and Operations, to ensure alignment with GTM strategy and execution.
• Engage with regional leadership to understand market-specific challenges and tailor strategies accordingly.

Requirements:      

• At least 6-8 years of experience in Go-To-Market strategy, sales management, or field operations, preferably in the FMCG or e-commerce sectors.
• Bachelor’s degree in Business Administration, Marketing, Sales, Finance, or a related field. A master’s degree is preferred
• Extensive experience working in or managing teams in emerging markets, particularly in Africa 
• Proven track record of driving successful adoption of digital products or managing Market activation and engagement strategies.
• Experience in P&L management, budgeting, and cost optimization within a large-scale field operations context.
• Exceptional leadership and team management skills, with a focus on improving productivity, performance tracking, and cost control.
• Proficiency in using data and analytics tools (SFAs and CRMs) to monitor productivity, manage costs, and drive operational efficiency.
• Strong understanding of emerging market dynamics, particularly in the FMCG sector.
• Results-driven with a focus on achieving measurable outcomes and driving business growth.
• Culturally sensitive and adaptable, with the ability to thrive in diverse and dynamic environments.
• Innovative and proactive, with a hands-on approach to execution excellence.

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Responsibilities:

Core Logistics Strategy Development:

• Define and implement a centralized logistics strategy to optimize operations across all markets, ensuring scalability and efficiency.
• Identify key logistics challenges specific to FMCG distribution in emerging markets, and develop innovative solutions to address them.
• Develop logistics service delivery models that drive customer satisfaction and operational excellence, focusing on the unique needs of local markets.

Partner Acquisition and Management:

• Lead the acquisition of logistics partners, including carriers, warehouses, and third-party providers, ensuring reliable and cost-effective solutions.
• Negotiate contracts and partnership agreements to secure competitive pricing and favorable terms for the company.
• Build long-term relationships with logistics providers to ensure seamless service delivery and capacity for scaling operations.

Performance Management & KPI Delivery:

• Establish and monitor key performance indicators (KPIs) to measure the efficiency, cost-effectiveness, and overall performance of logistics operations.
• Implement data-driven processes to continuously improve logistics performance, optimize costs, and meet delivery timelines.
• Ensure consistent performance across regions, aligning logistics KPIs with overall company goals.

P&L Ownership:

• Own and manage the logistics department's P&L, ensuring profitability through cost control, operational efficiency, and revenue generation.
• Drive initiatives that enhance the financial performance of the logistics function while maintaining high service standards.
• Work closely with cross-functional teams, including Operations and Finance, to ensure alignment with company financial goals.

Operational Excellence and Process Improvement:

• Develop and implement best practices for logistics operations, ensuring timely and accurate delivery of goods, minimal transit times, and cost reductions.
• Leverage technology and data analytics to optimize route planning, warehousing, and inventory management.

Collaboration and Leadership:

• Collaborate with regional logistics heads to align local operations with the central logistics strategy.
• Lead, mentor, and manage the central logistics team, fostering a high-performance culture and encouraging innovation.
• Coordinate with product and operations teams to ensure logistics solutions support business growth and platform scalability

Requirements:

• Bachelor’s degree in Logistics, Supply Chain Management, Business Administration, or a related field. Master’s degree preferred.
• Minimum of 10-14 years of experience in logistics or supply chain management, with at least 5 years in a leadership role.
• Solid financial acumen, with a proven track record of owning and managing a P&L.
• Proven experience in creating and executing logistics strategies in emerging markets, particularly within the FMCG or ecommerce sector.
• Strong understanding of logistics challenges and opportunities in developing markets, with experience working with third-party logistics providers.
• Excellent negotiation and relationship-building skills with the ability to secure and maintain long-term partnerships.
• Strong leadership abilities, with experience managing cross-functional teams and driving performance.
• Data-driven decision-making skills, with a focus on KPIs, process optimization, and cost-efficiency.