Field Operations Manager at RedCloud

Key Responsibilities:

Go To Market Execution:

• Oversee the deployment and management of FAOs who engage FMCG retailers to drive digital adoption of our app.
• Strategically deploy and realign FAO resources based on the evolving customer acquisition and expansion strategy.
• Ensure that FAOs are optimally placed to target high-potential markets and customer segments, adjusting deployment in response to market feedback and performance data.
• Continuously evaluate market opportunities and redeploy FAO resources to capitalize on new growth areas.

Productivity Optimization:

• Utilize the RedTAG application to monitor and enhance the daily productivity of FAOs, capturing real-time insights and market intelligence.
• Identify opportunities to improve operational efficiency and streamline processes for FAOs.
• Leverage real-time insights and market intelligence captured through RedTAG to inform strategic decisions and adapt GTM strategies.
• Provide regular feedback to product and marketing teams to ensure the app and associated services meet market needs.

Performance Management:

• Develop and manage a Relative Scorecard system to drive performance management and incentives for FAOs, ensuring alignment with company objectives.
• Regularly assess and adjust performance metrics to reflect changing market conditions and company priorities.

P&L Management & Cost Optimization:

• Manage the FAO structure like a P&L, being responsible for budgeting, cost management, and resource allocation.
• Optimize the deployment and realignment of FAOs based on customer acquisition and expansion strategy, ensuring cost-effective operations.
• Analyze the financial impact of FAO deployment decisions and adjust strategies to maximize ROI while minimizing costs.

Stakeholder Collaboration:

• Collaborate with cross-functional teams, including Product, Marketing, Sales, and Operations, to ensure alignment with GTM strategy and execution.
• Engage with regional leadership to understand market-specific challenges and tailor strategies accordingly.

Requirements:      

• At least 6-8 years of experience in Go-To-Market strategy, sales management, or field operations, preferably in the FMCG or e-commerce sectors.
• Bachelor’s degree in Business Administration, Marketing, Sales, Finance, or a related field. A master’s degree is preferred
• Extensive experience working in or managing teams in emerging markets, particularly in Africa 
• Proven track record of driving successful adoption of digital products or managing Market activation and engagement strategies.
• Experience in P&L management, budgeting, and cost optimization within a large-scale field operations context.
• Exceptional leadership and team management skills, with a focus on improving productivity, performance tracking, and cost control.
• Proficiency in using data and analytics tools (SFAs and CRMs) to monitor productivity, manage costs, and drive operational efficiency.
• Strong understanding of emerging market dynamics, particularly in the FMCG sector.
• Results-driven with a focus on achieving measurable outcomes and driving business growth.
• Culturally sensitive and adaptable, with the ability to thrive in diverse and dynamic environments.
• Innovative and proactive, with a hands-on approach to execution excellence.