Marketing Specialist at Prudent HR Solutions

Job Specification:

• We are seeking a talented and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing strategies, digital marketing, content creation, and campaign management. This individual will be responsible for developing and executing marketing initiatives that drive brand awareness, generate leads, and ultimately increase sales.

Key Responsibilities:

• Develop and implement marketing strategies that align with company goals and objectives
• Create engaging and informative content for various marketing channels including website, social media, email, and advertising
• Manage marketing campaigns from concept to execution, tracking performance and making data-driven adjustments as needed
• Collaborate with cross-functional teams to ensure consistency and cohesion in messaging and branding
• Monitor industry trends and competitors to identify opportunities for growth and improvement
• Analyze and report on marketing metrics and KPIs to track success and inform future strategies

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in marketing.
• Proven track record of executing successful marketing campaigns
• Proficiency in digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software
• Strong written and verbal communication skills
• Creative thinker with a passion for staying ahead of marketing trends
• Ability to work independently and collaboratively in a team setting

Requirements
Minimum Requirements:

• Proven experience in marketing, preferably in healthcare or service based industry
• Strong understanding of digital marketing, SEO, social media strategy, and online advertising
• Excellent written and visual communication skills
• Proficiency with analytic tools and content creation software (e.g Canva, Meta Suite)
• Ability to work independently, meet deadlines, and manage multiple projects
• Advantage: Experience in dental/medical marketing, CRM knowledge, and basic photography/design skills