Conversion Rate Optimisation Manager at Collinson

Purpose of the job

• We are looking for an experienced experienced Conversion Rate Optimisation Manager to support the Global Digital Director with on-going digital transformation for Collinson and to have overall accountability for our Group-wide digital experimentation program.
• Across the experimentation lifecycle from ideation, planning, execution and analysis, you will develop strategic and tangible delivery plans for core digital web and app properties aligned to objectives related to brand awareness, audience engagement, lead generation and revenue generation. Using a suite of data and testing platforms including Optimizely and Salesforce Personalisation across a global portfolio of digital properties, you will ensure channel KPIs and business plan targets are achieved.
• You’ll lead, project manage, optimise and execute across multiple channels, setting a new precedence of quality, strategic thinking, forward development and evolution. The ideal candidate is passionate about experimentation, digital marketing, MarTech, data, lead generation and problem solving with the ability to be hands on as required.
• Your key stakeholders will be the regional and global marketing teams, data, product and proposition divisions with whom you will align and provide thought leadership through the deployment of these plans. You should have a strong grasp of digital marketing disciplines, have a positive and proactive approach to be able to lead projects and initiatives from concept to execution.

Key Responsibilities

• Work with Reporting to the Global Head of Digital Marketing, you will to develop strategic and tangible delivery plans for core digital channels, aligned to wider marketing objectives related to brand awareness, audience engagement and lead generation.
• Your key stakeholders are the Work with regional marketing teams with whom you will to align and support their requirements through those the deployment of these plans.
• Demonstrate a clear understanding of Collinson’s business, breadth and depth of expertise, suite of propositions and target audiences.
• Experimentation Strategy
• Develop a fully holistic Group-wide approach and create a culture of experimentation
• Establish effective processes to orchestrate delivery by briefing marketing, content management, data analytics and development teams via Confluence and Jira
• Create and own the Group-wide measurement framework
• Own the best-in-class experimentation stack of technologies and vendors
• Adhere to brand guidelines and support global / regional business campaigns via CRO
• Test Ideation
• Identify points of user struggle and friction using subjective and data-driven approaches to devise A/B, MVT and personalisation test hypotheses using Optimizely and Salesforce Personalisation
• Increase the volume, velocity and complexity of our test program
• Identify insights and trends to continually optimise performance & spend
• Maintain and govern the experimentation roadmap, setting priorities and crafting business case and ROI impact modelling where needed
• Test Design
• Provide guidance to internal and external UX/UI teams to design and publish web and app tests and personalisation journeys via your working knowledge of CMSs (Contentful or Sitecore preferred)
• Create experiment briefs, wireframes, audience cohort targeting and success measures
• Measurement & insights
• Monitor and analyse live tests and personalisation campaigns to report on success and commercial impact
• Performance Optimisation
• Work with internal and external developers to productionise successful tests
• Maintain governance and create a repository of artefacts for all tests to ensure we compound our body of experimentation knowledge over time
• People management
• This is an individual contributor role working in a global matrixed environment

Skills & Experience

• Demonstrable experience in B2B and B2C web experimentation and conversion optimisation
• Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred)
• Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous)
• Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory
• Knowledge of CMS systems like Contentful or Sitecore preferred
• Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting
• Data-driven and analytically focused
• Ability to act as a trusted advisor with strong communication skills
• Great interpersonal skills. Effective in dealing with a diverse business, with varying skillsets and knowledge. Ability to interact with all in a positive manner
• Proven experience of collaborative working cross-functionally to deliver projects; keeping stakeholders informed through regular update meetings and communications
• Expected to manage multiple priorities and deadlines in a busy digital environment. Proactive attitude towards application and ‘let’s get the job done’ mentality