Copywriter at Capitec Bank

Purpose Statement

• To draft, communicate and distribute all formal internal company communications, ensuring messages are suitably packaged and in line with company policy and processes
• To promote a positive market profile by writing and developing copy (for Marketing and other departments) when needed in a language and tone that is consistent with the brand.
• To promote consistency and advise on correct language usage within Capitec Bank and terms of reference to complement and support business objectives.
• To assist with general copywriting duties (mostly direct marketing) if required, and only if time permits.

Experience

Min:

• At least 3 years’ experience in internal communications/business writing in a corporate environment with an understanding of mediums as a strategic tool

Ideal:

• Relevant experience in/exposure to the Capitec Bank environment, culture
• Proven experience in the application of Sharepoint
• Proven experience as a copywriter
• Proven experience in web and SEO (search engine optimisation)
• Proven experience in translation (specifically English/Afrikaans)

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• A relevant tertiary qualification in Communication or Copywriting

Qualifications (Ideal or Preferred)
Knowledge
Min:
Knowledge of:

• Social media platforms
• Corporate environments
• Copywriting techniques and methodologies
• Internal communication and business processes

Ideal:
Knowledge of:

• Sharepoint
• InDesign and/or InCopy

Skills

• Communications Skills
• Presentation Skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Attention to Detail
• Problem solving skills
• Interpersonal & Relationship management Skills
• Commercial Thinking Skills
• Project Management Skills (Methodolgy Specific)
• Planning, organising and coordination skills

Conditions of Employment

• Clear criminal and credit record
• A valid driver's license and own vehicle is required
• Contactable via own mobile phone