Copywriter at eMedia Investments

Copywriting: 

• Writing engaging copy that authentically represents the station's brand while speaking directly to our youth audience.
• Working closely with our sales team and clients to understand campaign goals, creating tailor-made commercial concepts that resonate with young listeners.
• Collaborating with our programming, sales and marketing teams to conceive and craft captivating scripts for spots, promotions, imaging, and other on-air content.
• Editing and proofreading copy meticulously, maintaining high standards of grammar and tone.
• Adapting your writing style to align with different segments of our diverse youth demographic
• Staying ahead of the curve on youth culture, trends and language nuances to ensure our content remains fresh and relatable.
• Contributing ideas and creative solutions during brainstorming sessions and team discussions.
• Carrying out any other reasonable tasks as directed by manager.

Commercial Scripts:

• Having a clear understanding of commercial campaign goals and objectives
• Conducting necessary research on clients brand/product/event in-order to write specialized scripts that resonate with the target audience.
• Ensuring each script is completed within a 2-3hr turnaround time
• Increase in response rate in call-to-action or lead generation campaigns
• Ensuring consistency of copy/messaging across all campaign elements and flagging any discrepancies
• Collaborating with the sales and CS teams to ensure script perfection
• Ensuring broadcasting regulations and guidelines are adhered to

Station and Show Imaging:

• Collaborating with the production supervisor to conceive a yearly imaging calendar relevant to the stations audience
• Producing script copy for calendar events/campaigns at least a month in advance
• Collaborating with on-air teams on scripting show imaging at least a month before the launch of each new line up
• Ensuring the brand’s positive image is maintained in all copy.

Requirements

Qualifications: 

• Bachelors Degree (3 years - 360 credits) - Journalism/ Communications/ Media Studies/ English - Essential 

Experience:

• Radio/Journalism/Creative Writing - 3 years - Essential