Copywriting Intern at Pineapple

Position Overview:

• The purpose of the Copywriter Intern role is to support and enhance the brand's messaging across various digital and print platforms. This position involves crafting compelling and engaging content, including blog posts, social media updates, marketing copy, and more, to elevate the brand’s voice and connect with the target audience. The intern will also contribute to developing and implementing content strategies that align with marketing objectives, engage audiences, and support brand storytelling. By participating in creative writing projects and analyzing content effectiveness, the intern gains valuable industry experience and insights into effective copywriting.

KEY OBJECTIVES AND RESPONSIBILITIES:

General Duties and Responsibilities of a Copywriter Intern of Pineapple Tech (Pty) Limited:

Content Creation:

• Assist in creating written content, including blog articles, social media updates, marketing copy, and more. Ensure a consistent and engaging voice that aligns with the brand’s strategic goals.

Copywriting:

• Develop and write compelling copy that reflects the brand’s voice and identity. Tailor content to suit the specific nuances of each platform. Ensure all content is engaging, on-brand, and optimized for platform-specific audiences.

Content Strategy Formulation:

• Collaborate with the marketing team to craft and refine content strategies to increase brand visibility and engagement. Learn to apply strategic planning skills to real-world writing projects.

Creative Campaigns and Initiatives:

• Contribute to brainstorming and strategy sessions with innovative ideas for content campaigns and initiatives. Help develop creative concepts that drive interaction and achieve marketing objectives.

Engagement Enhancement:

• Implement and assist in strategies designed to enhance audience engagement and interaction through written content. Apply best practices and innovative techniques to foster community growth and engagement.

Optimisation of Written Content:

• Assist in creating specific strategies for optimizing written content across various platforms, ensuring each piece of content is crafted to achieve maximum reach and impact.

Keeping Abreast of Content Trends:

• Stay updated on current and emerging content trends and best practices within the industry. Incorporate this knowledge into daily operations and strategy development to keep the brand’s content activities ahead of the curve.

Qualifications:

• Bachelor's degree or Diploma in Copywriting , Languages , Journalism or a related field .
• A course in copywriting, languages, journalism would be beneficial

Skills :

• Strong organizational and time-management skills to manage various tasks efficiently.
• Excellent communication and interpersonal skills for effective collaboration with stakeholders and employees.
• Detail-oriented with a high level of accuracy and attention to detail
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• A proactive and positive attitude, demonstrating a willingness to learn and adapt to processes and procedures.
• Basic Design Skills
• Creative and Innovative

Candidate Profile :

• Eager to Learn: A motivated and proactive individual who is open to learning and
• growing in the Marketing profession.
• Team Player: Ability to work effectively within a team and collaborate with colleagues in various functions.
• Adaptability: Willingness to adapt to changing HR processes and stay updated on best practices and regulations.
• Detail-Oriented: A keen eye for detail to ensure accuracy in HR data and documentation.
• Communication Skills: Strong written and verbal communication skills to interact with employees and management effectively.
• Organized: Strong organizational and time-management skills to handle multiple tasks efficiently.
• Tech-Savvy: Proficiency in Microsoft Office Suite and a willingness to learn and work with HR software and systems.