Creative Director - BTL & TTL (JB3623) at Kontak Recruitment

Qualifications:

• Bachelor's degree in a related field (e.g., advertising, design, communications).
• 5 – 8 years of proven experience in a creative leadership role within a PR and activation agency
• Strong experience in Below the line (BTL) and TTL (through the line/lens)
• Impressive portfolio showcasing a diverse range of creative campaigns and projects.
• Exceptional communication and presentation skills.
• Strong strategic thinking and problem-solving abilities.
• Familiarity with industry-standard creative software and tools.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong leadership skills and the ability to inspire and motivate and lead a creative team.

Key Duties and Responsibilities:

Client Presentations:

• Lead and participate in client presentations, effectively communicating creative concepts and strategies.
• Articulate the rationale behind creative decisions and strategies to clients.
• Create pitch decks/presentations from inception and delegate to the team with accurate client scope of work.
• Collaborate closely with the team from inception to completion, overseeing both operational and executive-level aspects.

Creative Leadership:

• Develop and articulate the agency's creative vision, ensuring alignment with client needs and market trends.
• Lead, inspire, and mentor a team of creative professionals, including art directors, copywriters, designers, and multimedia specialists.
• Foster a culture of creativity, collaboration, and excellence within the creative department.

Client Collaboration:

• Work closely with clients to understand their objectives, challenges, and creative requirements.
• Provide strategic creative input, present ideas, and manage client expectations throughout projects.
• Ensure client satisfaction by delivering innovative and effective creative solutions that meet or exceed their goals.

Creative Strategy:

• Develop and oversee the implementation of creative strategies aligning with clients' PR and activation campaigns.
• Collaborate with other agency departments, such as account management and strategy, to ensure creative efforts align with overall campaign objectives.

Project Management:

• Manage the workflow, timelines, and budgets for creative projects, ensuring timely delivery and scope adherence.
• Supervise the allocation of creative resources and provide direction to creative teams for successful project execution.

Concept Development:

• Generate and refine creative concepts, campaigns, and visual identities that resonate with target audiences and achieve client goals.
• Stay current with industry trends and emerging technologies to inform creative strategies.

Quality Control:

• Maintain high standards of quality and consistency across all creative work produced by the agency.
• Conduct regular reviews and critiques to provide constructive feedback to the creative team.

Resource Management:

• Oversee hiring, training, and development of creative talent within the agency.
• Manage relationships with freelance or external creative partners as needed.

Budget Oversight:

• Collaborate with the finance department to manage the creative budget, ensuring cost-effective solutions and resource allocation.

Measuring and Reporting:

• Establish KPIs and metrics to measure the success of creative campaigns and initiatives.
• Regularly report on the performance and impact of creative work to clients and agency leadership.