Creative Director at TBWA\ South Africa

Strategic Responsibilities (Clients)

• Helping define the desired corporate vision and values (using Disruption whenever possible).
• Helping set the best corporate strategic direction aligned to the vision (using Disruption whenever possible).

Operational Responsibilities (Creative Dept)

• To assist their ECDs in building the creative reputation of Hunt Lascaris.
• To take accountability in ensuring all their creative output consistently meets the highest quality standards.
• To lead their creative teams in producing and crafting original and great ideas, art direction and copy, proactively and in response to creative briefs of existing clients or potential clients.
• To present creative work internally and externally in a clear, professional and impactful manner.
• To produce and craft original and great concepts, art direction and or copywriting proactively and in response to creative briefs on existing clients or potential clients.
• Stay aware of current trends, popular culture, ideas, work in order to confidently stay ahead of the curve and stay relevant and contemporary.
• Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
• To contribute to the shop window (local and international awards).

Key Relations (Strategy & Acc Man)

• Maintain good relations with senior members of the various client teams.
• Work closely with Strategy & Account Management to manage your creative teams’ expectations and continuously look out for opportunities to better the work.
• Work with Strategy & Account Management to understand the clients’ brand and manage projects in a way that will support the delivery of iconic work for the brand.
• Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.

Business Management

• To develop a client relationship to support the delivery of iconic creative work.
• Help manage the scheduling of work efficiently so as to maximize your creative resource by prioritizing workload within your creative teams to ensure client expectations are met and managed.
• Actively participate in new business pitches and business development when required.
• Responsibility to spread positive sentiment and not to add fuel any negative sentiments in a way that is destructive to Hunt Lascaris’ reputation both internally and externally.
• To be an inspiration and role model.

People/Collaboration

• To help develop the creative department to anticipate and reflect the changing needs of Hunt Lascaris and its’ clients.
• To communicate business goals to your teams and identify and articulate the creative contribution to these goals to the CCO/ECDs.
• To inspire, coach and guide your creative teams for continuous improvement of individual and collective performance.
• Create clear and measurable development plans for yourself and support the development plans of your teams.
• To support the pro-active recruitment and development of staff.
• Be involved in the setting of objectives for the department and helping manage the budgets.
• Lead the accurate recording of work time for yourself and your teams

Requirements

Knowledge and Experience required:

• 5 years plus as a Creative Director in a leading creative agency/company that has curated or can curate (generate, guide, sell and produce) world-class ideas for Hunt Lascaris and their clients or potential clients.

Skills and Educational Requirements:

• World-class creative ability.
• Ability to lead.
• Presentation skills.
• Strategically minded.
• Creatively diverse (art & copy & other)
• Decisive.
• Ability to articulate themselves in a simple way.
• Technical understanding of tv & content production, edits, sound, music, voice and direction.