Creative Group Head - Copywriter at Publicis Groupe

Job Description

So, what’s the gig?

A Group Head Copywriter in a dynamic and diverse team of creatives that serve all aspects of the creative requirements for our alcohol brand Client’s regional portfolio. Your gig will be to craft exceptional creative work that will help grow and nudge our client’s portfolio of incredible brands forward with particular focus on digital excellence and platform best practice. 

No industry is better positioned to create innovative ideas and executions as that of the drinks industry and with the explosion of e-commerce and social media, it is an exciting time to be involved with this space.

As a unit within the Saatchi & Saatchi offering, The Power of One team of which you will be an associate, is designed to integrate the many facets of a campaign ask (Planning, Creative, PR, Analytics and Deployment) and our opportunity is to make this process as efficient and as beneficial to the idea as possible. You will be involved with all aspects of the journey of an idea from start to finish. The role specifically involves acting as a support to the Executive Creative Director (ECD) in the daily functioning and fulfilment of the responsibilities of the creative department.

Responsibilities (include but are not limited to):

• Develop and execute outstanding work across ATL/BTL/Social and Digital
• Understand the client’s strategy and business context, and always aim to do work that performs.
• Work closely with multi-discipline team members to generate concepts to fulfil the client’s brief
• Work collaboratively with planning and client service department under the direction of the ECD
• On a daily basis, report and update the status of jobs and issues to the ECD
• Present concepts (internally and to clients)
• Build strong collaborative relationship with the team, partners and clients
• Timeous execution of work against scheduled deadlines by the traffic manager
• Accountable for checking all content, ensuring the highest standard of concept and execution
• Work on several campaigns at once, sometimes under pressure and often to tight deadlines
• Cast actors for TV, Content, Radio, and listening to voice and video auditions
• Visit and assess locations for potential shoots
• Write and brief production documents to the relevant production departments
• Have an opinion on the effectiveness of competitor advertising campaigns
• Contribute to proactivity and innovative thinking on brands within the portfolio
• Assist with pitches, awards and new business presentations as required
• Push the idea and executional craft to make the work shine
• Mentor junior/mid-level writers within the department
• Attend reviews and guide copy

Qualifications

• A tertiary qualification in Copywriting/Advertising
• Minimum 8 years experience as a Copywriter in an Advertising Agency
• A command of all facets of writing for advertising (i.e. TTL/BTL, Social and Digital)
• A good command of the English language 
• Venac is essential (verbal and written)
• Firm grasp of writing for channel with a special focus on social platforms
• Strong presentation skills
• A proven track record and awarded integrated portfolio
• Being able to craft clear, persuasive, original, highly creative and imaginative copy
• An eye for detail and excellence

Additional Information

Personality Attributes:

• Team player with the ability to work independently
• Able to remain calm in a highly pressurized environment
• Strategic and creative mind-set
• Assertive
• Accountable
• Proactive
• Resilient
• Problem solver and solution driven
• Deadline driven
• Meticulous with attention to detail

Other:

• Flexible to work beyond normal office hours (overtime if and when required)
• Comfortable to work from Publicis Groupe office (if and when required)
• Comfortable and willing to work on alcohol brands