Community Manager - Sandton at TBWA\ South Africa

Responsibilities:

Strategic Input:

• Develop and implement the overall social media strategy in consultation with the client and digital team.
• Collaborate with the Content Lead, Strategists, and Creative Directors to ensure campaign viability, strategic soundness, and adherence to best practices.

Operational:

• Prepare monthly social media calendars, coordinating with Content Leads and Strategists.
• Ensure timely client approval of proposed plans.
• Roll out Always-On plans creatively and on schedule.
• Collaborate with creatives to implement social media elements for campaigns.
• Manage and fulfil social media competitions.
• Monitor social media channels for community management and engagement, responding promptly to comments and messages.
• Organise and execute community engagement initiatives to foster a strong online community.
• Attend and present social status updates in weekly client meetings.
• Develop and evaluate the effectiveness of campaign hashtags and identify opportunities within popular culture.
• Implement ad hoc client social media requests efficiently.
• Identify innovative methods to enhance social media following, engagement, click-through rates, and execution.
• Maintain effective communication with team members and clients.

Reporting:

• Prepare accurate campaign reports post-campaign period, collaborating with the data analytics team.
• Extract key learnings and provide recommendations for future campaigns.
• Evaluate and adjust strategies based on monthly report findings to meet KPI's.

Training:

• Ensure continuous awareness of social best practices, trends, and new formats.
• Keep abreast of new formats and platform training programs for Twitter, Facebook, Instagram, TikTok, and YouTube.

Requirements:

Experience:

• Minimum of three years of professional experience developing social media strategies and community management.
• 3 to 5 years’ experience in a creative agency.
• Proficiency in PowerPoint (or Keynote) and the Microsoft Office suite.
• Proficiency in Social Media tools such as Sprout.

Qualifications:

• A bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred, with a specialisation in Social Media Marketing.

Skills and Attributes:

• A strong passion for and knowledge of all aspects of social media.
• Experience in the telecommunications industry is advantageous.
• Proficient in social copywriting.
• Ability to work both independently and within a team.
• Excellent business professional communication and client presentation skills.
• Creative flair and a keen interest in crafting effective social plans aligned with client objectives.
• Understanding of the digital ecosystem and its relationship with social media.
• Quick learner capable of managing multiple tasks with changing priorities.
• Innovative thinker, collaborative team player, and effective communicator.
• Strong analytical, reporting, and time management skills.
• Exceptional verbal and written communication abilities.
• Knowledge of and experience in social media marketing across various platforms including Facebook, Twitter, TikTok, YouTube, Pinterest, and Instagram.