Creator Campaign Manager at Impact

Your Role at impact.com

• You will be the primary driver of growth and engagement within our clients' Creator and Affiliate Programs. This involves partnering with our brands to design, implement, and scale comprehensive strategies for creator recruitment, relationship management, and community growth, ensuring a vibrant, active, and profitable partner network.

What You'll Do

Strategy & Planning 

• Develop and implement performance-led strategies to attract creators aligned with defined brand and business goals.
• Strategize content creation and casting to ensure campaigns are on trend and highly relevant to the current social media landscape.

Recruitment & Campaign Execution 

• Lead a 360° creator recruitment effort, identifying and targeting creators to join programs/campaigns, leveraging offshore support where necessary.
• Source and vet qualified creators for each campaign, providing data-driven recommendations based on follower count, location, niche, and audience demographics.
• Create comprehensive creator campaign briefs based on client guidelines and FTC/disclosure compliance standards.

Client & Creator Management 

• Leads  kick-off calls and prepare all necessary documentation (internal and external), efficiently responding to client communications.
• Negotiate terms and communicate extensively with creators, including facilitating product orders and gathering content drafts.
• Review and approve creator content to ensure compliance with the brief and quality standards (e.g., spelling and grammar).
• Provide excellent customer service and subject matter expertise, ensuring client and creator satisfaction and trust in our services.

Performance & Optimization 

• Monitor and manage program timelines and budgets to ensure both revenue goals and client deadlines are consistently met.
• Gather campaign metrics, analyze performance, and format data to generate actionable insights.
• Identify potential upselling opportunities and communicate these effectively to senior leadership.
• Design and execute incentive programs, including flat fees, performance-based rewards, and exclusive offers.
• Internal Collaboration 
  • Collaborate closely with internal teams (community support, sales, product, marketing, and client success) to ensure creator community and affiliate strategies align with overarching business goals.

What You Bring

• Adventageous: Completion of your free Getting Started with Influencer Partnerships Certification on PXA. Candidates must mention this completion in their cover letter.
• Bachelor's Degree
• At least 2-4+ years of proven professional experience in the Affiliate Marketing, Creator Marketing, or Community Management space.
• Strong foundational knowledge of creator and affiliate marketing strategies, tools, and technologies.
• Familiarity with the impact.com or another affiliate marketing platform is a plus.
• Strong knowledge of creators across verticals, especially CPG, fashion, parenting, wellness, fitness, etc., and creator rates
  • Experience with niches such as gaming, tech, finance, entertainment, etc. a plus
• Familiarity with the essential components of the creator lifecycle: budgeting, casting, negotiating, contracting, fulfillment oversight, draft approvals, and reporting.
• Exceptional communication skills (written and verbal) with demonstrated ability to engage and motivate diverse Creators, affiliates, and clients.
• A data-driven mindset with proficiency in analyzing metrics and translating them into actionable business insights.
• Relationship-driven approach with the ability to manage diverse personalities and work styles.
• Strong passion for and knowledge of social media platforms and the ability to adapt to sudden changes in trends and industry shifts.
• Self-starter mentality with a strong drive to develop client businesses and succeed personally.
• Proven ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
• Strong problem-solving skills.
• Demonstrate a growth mindset and a willingness to continuously learn and improve.