CRM Analyst (HubSpot) at Badger Holdings (Pty) Ltd

What You’ll Do

CRM Strategy & HubSpot Management

• Own and optimise HubSpot CRM, from workflows to integrations.
• Design and implement full-funnel lifecycle marketing campaigns.
• Collaborate with Marketing, Sales, and Servicing teams to embed HubSpot into every key touchpoint.

Data Analysis & Campaign Performance

• Monitor, analyse, and report on campaign metrics.
• Develop dashboards and segmentation strategies that unlock smarter targeting.

Customer Journey Optimisation

• Map and improve automated CRM flows based on behaviour and feedback.
• Identify pain points and implement frictionless multichannel journeys (email, WhatsApp, in-app, and more).

Collaboration & Enablement

• Be the go-to HubSpot champion, driving internal adoption and CRM excellence.
• Develop training resources and best practice playbooks.

Governance & Data Integrity

• Maintain CRM data accuracy, conduct regular audits, and ensure POPIA compliance.
• Collaborate with data and IT teams to strengthen integration and reporting.

 What You Bring

• 3+ years in CRM, marketing automation, or HubSpot-centric roles.
• Deep understanding of lifecycle strategy, segmentation, lead scoring, and CRM workflows.
• Strong analytical mindset with the ability to turn insights into action.
• Experience aligning with cross-functional teams (marketing, sales, ops).
• Excellent communicator with strong documentation and stakeholder engagement skills.
• Knowledge of data privacy legislation (POPIA, GDPR) is a bonus.