CRM and Marketing Automation Lead at Fourier Recruitment

The Specialist plays an integral role in lead generation, nurturing, email marketing, global campaigns and customer/prospect outreach activities.

• Build and activate multichannel campaigns in HubSpot and Marketo and manage strategic marketing projects (lead scoring, lead lifecycle management, lead process, data management, system audits, lead nurturing and reporting)
• Build B2B campaign architectures, leveraging inbound and outbound tactics across the buyer’s journey
• Setup all email campaigns, which will require email and landing page design troubleshooting (including minor web development/HTML editing), AB testing setup, and ensuring accuracy, quality, and brand consistency
• Create and update emails, online forms, and monthly newsletters to customer, prospects, and partners
• Test pending campaigns within all browsers/web configurations
• Analyze usability and compatibility across devices
• Follow standard process to import data lists from various sources, including validating and cleaning lists prior to upload to maintain good database hygiene
• Optimize data quality using automated programs to perform regular data hygiene activities
• Keep the marketing instance clean from outdated segmentation lists, campaigns, landing pages, automation rules and other assets that are no longer used by marketers Review user recordings and improve website and landing page functionality
• Find and fix bugs that hamper user experience and hurt conversion rate
• Gather metrics to monitor instance health in terms of senders score, spam complaints rate, bounces, email sending volume, unsubscribes and engagement rate
• Analyze campaign performance and provide data driven make recommendations to stakeholders to improve open, click-through, and conversion rates
• Monitor integration between Salesforce, HubSpot and Marketo
• Keep abreast of current trends, changes, and news within the marketing automation and CRM space and regularly share information with marketing team
• Build and manage dashboards to measure, track and report on marketing performance

Minimum Requirements

• Bachelor’s degree in marketing, business, or information technology related discipline (marketing technologies preferred)
• At least 3-5 years of B2B digital marketing experience with demonstrated success in creating and implementing integrated campaigns directly using or administrating HubSpot and Marketo
• Experience with marketing automation strategies, including: progressive profiling, nurturing campaigns and dynamic segmentation
• Advanced knowledge of demand generation techniques and email fundamentals, including experience in customer journey mapping and understanding of the buying cycle, personas and lead progression
• Experience with scoring models, workflows, templates, list import and A/B testing
• Development and administrative certification, or proven experience in Salesforce
• Well versed in HTML, JavaScript, JSON, and CSS
• Experience with Google Analytics, Google AdWords, LinkedIn and Twitter ads a plus
• Experience with WordPress a plus, but not required
• Experience with Microsoft Office including Excel, Word, PowerPoint, Outlook and Visio, UML, flow charts
• Integration experience strongly preferred
• Strong communication skills, both written and verbal
• Able to work in a small team and to complete projects independently
• Must have exceptional ability to thrive in a fast-paced, dynamic environment with shifting priorities
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
• Ability to communicate technical processes, problems, and solutions to a non-technical audience
• Desire to constantly improve on the status quo; see and fix what’s broken without waiting to be assigned to do it
• Analytical thinker who looks for actionable insights