CRM Campaign Specialist at TFG (The Foschini Group)

Responsibilities:

Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.

• Engage with marketing teams to understand their marketing calendar and objectives. 
• Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
• Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.

Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.

• Select relevant customers while applying policy, business, and consent rules per channel.
• Build, test and execute the communication per channel (SMS, Email, etc).
• Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly. 
• Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
• Execute the campaign as per the agreed schedule and within SLA.

Conduct post campaign analysis and report back the campaign performance.

• Create accurate campaign reports using standardised reporting methodology. 
• Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
• Work with analysts to conduct deeper analysis when needed. Understand and present the analysis back to relevant stakeholders.
• Use campaign results and analysis to influence and improve future direct marketing campaign performance.
• Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group’s direct marketing platform.
• Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.

Qualification and Experience:

• Relevant BCom/IT/IS Degree or Diploma 
• 3-5 years of experience in a direct marketing / CRM execution team.
• Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
• Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.