CRM / Direct Marketing Specialist at Badger Holdings (Pty) Ltd

What you’ll be doing

CRM and Campaign Management

• Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
• Deploy BTL campaigns including EDM and SMS to leads and customers.
• Schedule and manage automated workflows via HubSpot.
• Ensure compliance with Australian privacy and financial regulations.

Segmentation and Personalisation

• Analyse customer data to identify trends and targeting opportunities.
• Develop segmented, personalised messaging to support campaign goals.
• Use behavioural insights to drive upsell and engagement strategies.

Education and Engagement

• Create campaign content that informs and empowers customers.
• Tailor messaging by lifecycle stage, ensuring tone and clarity.
• Collaborate with content teams to maintain accuracy and compliance.

Performance and Optimisation

• Monitor KPIs and campaign performance.
• Run A/B tests to improve engagement and outcomes.
• Maintain clean, accurate CRM data for effective targeting.

Collaboration and Compliance

• Partner with marketing, product, and compliance teams on campaign delivery.
• Contribute to loyalty and referral initiatives.
• Document workflows and ensure best-practice CRM usage.

The essentials that you’ll need

• Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
• Hands-on experience with CRM and automation platforms (e.g., HubSpot).
• Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.
• Familiarity with compliance in a regulated industry, especially financial services or insurance.
• Experience working with customer data to drive marketing outcomes and improve retention.
• Exceptional attention to detail and ability to manage multiple timelines.
• Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.