Customer Analyst: Culinary at Tiger Brands

Job Description
THE JOB AT A GLANCE

• You conduct research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator.

Responsibilities
WHAT YOU WILL DO

• Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
• Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
• Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
• Review merchandising standards across channels in order to spot opportunities for improvement
• Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
• Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
• Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)

WHAT YOU WILL BE MEASURED ON

Timeliness and accuracy of reports on:

• Category Market share /forward share/ distribution 
• Gross margin / category profitability
• Speed to market implementation
• POP effectiveness and pricing strategy
• Customer Satisfaction with support provided

Qualifications
WHAT YOU’LL BRING TO THE TABLE

Competencies

• Thinking Innovation – you are driven by the need to find the right answers for other teams in our function
• Driving Long Term Results – you are fixated on hitting targets and delivering service to the channel.  You can see beyond one customer or one point in time. 
• Developing Myself and Others – you are open to learning new things and you find ways to grow and develop your skills and abilities
• Staying a Step Ahead – you have a comprehensive understanding of channel innovations that will elevate our game

Experience

• 3 years customer / sales management experience within FMCG