Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades.
Tiger Brands has been built over many decades through the acquisition and clustering of businesses. Our strategy for succe...
The Customer Marketing Analyst will be responsible for conducting research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You'll review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator
WHAT YOU WILL DO
Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
Review merchandising standards across channels in order to spot opportunities for improvement
Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)
20 Initiatives to Boost Employee EngagementAre you struggling with improving employee engagement at work? This article covers everything from better communication to building a strong workplace culture.
30 Common Interview Mistakes to AvoidThis piece examines 30 of the most common mistakes applicants make at interviews, so you know how to better avoid them.
Gmail
Yahoomail