Customer Marketing Manager - Oral Health Care at Haleon

Key responsibilities

• Develops and delivers must stock lists by Brand by Channel/Customer. 
• Includes active mix principles and recommendations.
• Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
• Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. 
• Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
• Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
• Delivers Customer selling stories to sales supporting the execution of the items above and innovation. 
• Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
• Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing.  
• Continuously optimizing approach whilst manging within budget.
• Vendor management.
• Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
• Develops some customer-specific executions.
• Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.

Qualifications and skills

Essential

• A university degree, or equivalent.
• Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
• Previous Customer marketing experience
• Strong Analytical and problem-solving skills
• Numeracy and finance skills
• Strong commercial understanding / experience

Preferred

• Previous key account management experience within an FMCG environment
• Strong communication and interpersonal skills