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  • Posted: Jun 11, 2020
    Deadline: Not specified
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    Lulalend is a FinTech company with a belief in the power of small business, making a difference, building a better solution and striving for excellence. We work hard to empower businesses across South Africa with the funds they need to grow. Lulalend offers small business funding of between R20 000 - R250 000 to businesses that have been in operation for at ...
    Read more about this company

     

    Customer Relationship Management Manager

    OVERALL PURPOSE

    Using a combination of data, technology and creativity to deliver a seamless journey through to conversion for our new customers, as well as increasing the lifetime value of our existing customers, is vital for us to achieve our ambitious goals.

    We are looking for a strategic thinking, tech savvy and customer focussed Customer Relationship Marketing Specialist to join our marketing team and take our conversion of leads to the next level.

    Can you identify and appreciate the value of seamless customer journeys? Do you love using data to identify opportunities, and love equally as much using technology to implement scalable solutions? Do you always think customer first? If so, then read on.

    DUTIES

    • Lead the development and execution of strategies to drive improved lead generation and conversion, as well as increased lifetime value from existing customers
    • Design and implement highly targeted customer journeys that maximise our conversion of leads
    • Collaborate closely with our Sales team to develop a highly effective cross-channel approach to lead conversion
    • Develop and execute CRM plans to increase the loyalty and lifetime value of existing customers
    • End to end accountability for the development and execution of our email marketing activity, from audience and message definition through to managing creative output
    • Set and then deliver against email channel objectives
    • Develop and execute testing plans for relevant aspects of our CRM activity
    • Provide weekly and monthly reporting against key lead conversion and customer retention KPIs, proactively analysing performance to identify improvement opportunities
    • Support from a marketing perspective the ongoing operation of Lulalend’s CRM platforms
    • Stay abreast of CRM and industry best practice - ensuring we are fully exploiting our existing technology and acquiring relevant additional capabilities

    THE COMPETENCIES WE’RE AFTER

    • Strong project management skills
    • Process driven
    • Excellent attention to detail
    • Willing to take direction and be able to work independently, demonstrating initiative
    • Able to live, demonstrate and get excited about the Lulalend values
    • You think and act customer first
    • Able to collaborate effectively with multiple and varied stakeholders

    THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR

    • Bachelor’s degree or relevant equivalent
    • At least 5 years’ experience in a similar role, ideally with experience in financial services
    • Proven success of developing both lead generation and customer retention marketing activity, including automation and segmentation solutions
    • Good understanding of the drivers and associated metrics of customer conversion and loyalty
    • Extensive knowledge of the email marketing channel (including design standards)
    • Ability to conceptualise and lead the development of engaging marketing material - across email, online and other digital formats
    • Excellent data analysis abilities - able to analyse performance and produce insights to improve future performance
    • Extensive experience working with a leading CRM and email tool such as Salesforce or Hubspot (ideally Salesforce)
    • Strong working knowledge of Google Analytics and other web analytics packages
    • Excellent communication skills

    DESIRABLE

    • Knowledge of Everlytic
    • Knowledge of digital marketing channels
    • HTML
    • Content / Email Copywriting

    Method of Application

    Interested and qualified? Go to Lulalend on lulalend.breezy.hr to apply

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