Customer Relationship Marketer Lead at Eduvos

The Position:

• Responsible for implementing and managing the tactical and strategic end to school relationships and data collection. This position is responsible for achieving, within agreed budgets, all data collection targets from the designated market.

Minimum Requirements
Minimum qualification:

• Relevant undergraduate degree such as commerce, education, social sciences or marketing.

Experience:

• At least three years’ sales management experience
• Higher education experience will be advantageous
• 2-year teaching exposure will be advantageous

Duties and Responsibilities
Responsibilities: 

As the Customer Relationship Marketer Lead, you will be primarily responsible for
the following:

• Implementing national standards for school engagements and positioning
• of value adds
• Coordination of national events hosted on campuses
• Enforcing standardization
• Attending school visits to monitor performance and quality of engagements
• Tracking and monitoring the number of leads
• Tracking and monitoring long lead nurture activities and driving
• applications
• Tracking and monitoring the number of activities and engagements
• Access to schools (number of schools – existing and new)
• Alignment with segmentation strategy
• Monitoring and coaching of CRM’s quality of engagements (professional
• behavior & product knowledge displayed)
• Budget management
• Operational planning - plans, objectives, priorities, schedules, projects
• Operational implementation and execution monitoring - control, corrective
• action
• Reporting
• Coaching and mentoring
• Problem solving and decision quality, including escalations, queries and
• complaints
• Resource and capacity management (people, equipment, assignment and
• re-allocation of resources between teams; workload and workflow
• monitoring between teams)
• Governance and compliance
• Key stakeholders identified and relationships initiated and maintained
• In touch with what is happening in other departments / functions
• Share relevant information and support others’ deliverables appropriately
• Expectations clarified and agreed 

Functional and Behavioural Competencies
Functional and technical competencies:

• Sound knowledge of sales processes
• Customer centric approach
• Good understanding of marketing essentials
• Ability to understand and analyse sales performance metrics and reporting
• Presentation skills

Behavioural competencies:

• Initiative and responsibility
• Relations and networking
• Influence
• Effective communication
• Analysis and Judgment
• Systematic approach (planning and organising)
• Execution
• Steadiness
• Business development and Bottom-line focus