Customer Strategy & Planning Assistant Manager – Home Care at Unilever

JOB PURPOSE

Lead in Market Plan execution (Aligned to BU Strategy)

• Localises Category Growth Strategy
• Executes strategically aligned Commercial Plan in Market
• Decides Channel/Customer Prioritisation in Market and deploys Budget according.
• Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
• D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Category Growth Strategies

• Localise (Develop and deploy) CGS at channel and customer level,
• Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in

Innovation

• Define national innovation & launch plan to channels/customers.
• D4C/D4R: executes locally AND integrates upstream into BU

Targets and Budgets

• Tracking USG targets and investment to deliver BG strat by channel and customer

Pricing and promotions, Mix

• Own Pricing & Promo strategy.
• NRM:  Ownership of L4 and L5

Execution

• Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution
• Define channel / Customer Execution: (SoS, TDP).
• Shopper / Digital marketing led

Capability

• Deploy core capabilities required to win by Channel and Customer.
• Catman / Shopper / NRM

Experiences & Qualifications

• Minimum 2 years experience in Marketing or Sales in FMCG industry
• BComm degree (preferably in Marketing, Business Administration, Financial majors)
• Strong Excel skills.
• Demonstrated cross-functional team.
• Strong demonstrated insight & analytical skills
• Previous experience using Nielsen, PowerBI or customer platforms like Dunnhumby or PnP info hub) would be very favourable.

Skills

• Innovation mindset
• Commerce channels execution
• Digital business models
• Commercial Strategy
• Business Acumen / NRM
• Category Growth Management
• Data-Drive Mindset
• Customer and Retailer Understanding

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors (Minimum vs Preferrence)

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.