Damelin Brand Manager at Educor Holdings

MAIN PURPOSE OF THE JOB:   

• Responsible for developing, defining and guiding the brand/marketing strategy to deliver business objectives. 
• Drive the execution of effective brand and marketing campaigns/special projects to develop and grow the designated brands
• Develop and manage the budget and organize resources to meet the brand objectives.
• Research and analyse the products, target market, industry trends and competitive activity to support brand growth and innovation 
• Liaise with relevant brand stakeholders (Sales, GM’s, Academics, Legal, Finance etc.) to identify, develop and execute brand/marketing activities
• Negotiates with outside vendors as required
• May assist in the establishment of product pricing

KEY PERFORMANCE AREAS:

• Conduct Market Research
• Analyse data to identify trends, issues, opportunities for growth and involvement
• Identify opportunities for new product development or markets.
• Develop annual budgets
• Effective monthly monitoring of expenditure
• Ensure budget allocation will yield the highest ROI
• Establish relationships with all the business unit stakeholders (Head of Brand, Campus Managers, Sales Heads, Department, external service providers)
• Obtain continuous on the ground insights from branches/sites
• Work effectively with the internal agency for the delivery of collateral and campaigns
• Development of effective and creative marketing campaigns that contributes to the brand growth
• Ensure all communication and collateral is aligned to the brand values, identity and vision
• Ensure timeous execution of campaigns
• Identify new marketing channels for driving brand awareness and lead generation

REQUIREMENTS OF THE JOB:

• Marketing Degree
• Minimum 6 months experience in a Brand role
• Excellent computer literacy is essential especially in MS Outlook, MS Word, MS Powerpoint and MS Excel.
• Presentation Skills
• Experience in Budget Management

COMPETENCIES OF THE JOB: 

• Team player, organised and efficient
• Good attention to detail.
• Impeccable analytical and communication skills 
• Able to work independently
• Experience in meeting deadlines and able to function in a highly pressurized environment
• Results driven attitude
• Creative Thinker and problem solver