Data Analyst (eCommerce) (Northern Suburbs (Cape) at PEP

Purpose of the job

• We are seeking a commercially minded Ecommerce Data Analyst to support our online retail platform within a large-scale omnichannel retail environment.  The role focuses on analysing and optimising the end-to-end ecommerce customer journey, from traffic and conversion through fulfilment and post-purchase customer experience. You will work closely with Ecommerce Product Owners, Digital Marketing, Merchandising, Fulfilment, and Technology teams to drive data-led decisions.  This is an end-to-end analyst role, covering data sourcing, data product specifications, insight generation, visualisation, and delivery of clear commercial recommendations.

Why Join Us?

• Be part of a fast-growing ecommerce and digital transformation journey
• Work directly with product owners and decision-makers in a flat structure
• Influence conversion, revenue, basket size, fulfilment efficiency, and customer experience
• Operate in a modern, cloud-based analytics environment
• Shape your role and grow your ecommerce analytics expertise

Requirements
Key Responsibilities

Ecommerce Analytics & Insights

• Analyse customer & ecommerce performance across traffic, funnels, products, baskets, and fulfilment
• Deliver regular and ad-hoc reporting with clear, actionable insights
• Identify trends, issues, and opportunities to improve online performance

Reporting & Visualisation

• Build and maintain ecommerce dashboards and performance reports
• Enable self-service analytics through well-designed visualisations

Systems & Data Delivery

• Define analytics, tracking, and data requirements with product and technical teams
• Specify data tables, metrics, and data products for data engineering
• Ensure data quality and measurement readiness for ecommerce releases

Performance Measurement

• Evaluate website changes, promotions, campaigns, and launches
• Define KPIs, assess results, and recommend improvements

Advanced Analytics Support

• Support predictive initiatives such as demand forecasting and conversion analysis

Required Knowledge, Skills and Competencies

• Minimum 5 years’ experience in a data analytics role
• Proven experience in ecommerce, digital, or online retail analytics
• Experience working with product teams and technical stakeholders
• Bricks & Mortar Retail experience advantageous

Technical Skills:

• Advanced SQL (BigQuery)
• Google Analytics / GA4 and ecommerce event tracking
• Understanding of Shopify ecommerce data structures
• Data visualisation tools (Looker Studio, Tableau, Power BI)
• Strong understanding of statistics, data modelling, and data quality
• Knowledge of data privacy and POPIA principles

Soft Skills:

• Problem-solving
• Business acumen
• Comfortable working and presenting to all, across the organisation
• Analytical mindset and good problem-solving skills.
• Have a creative and curious mind
• Can work  independently
• Able to take responsibility and be self motivated
• Able to develop ideas and share them clearly (in non-technical terms when required)
• Able to work within a team
• Guide, mentor, and share knowledge with team
• Will respond in a supportive and patient and friendly / approachable manner (passionate)
• Competencies: Devotion to Analysing and forming opinions; Creativity; Quality; Performing under Pressure; Presenting; Structuring; Listening Skills; Persuasiveness; 

Closing date: Friday, 6 March 2026