Dealer Principal | Motus Sinotruck Midrand at Motus Holdings Limited

Job Description

• Motus Sinotruck Midrand currently holds a vacancy for a Dealer Principal reporting to the Motus Commercial Division Franchise Executive. This role requires a decisive and commercially astute leader with strong operational understanding of the heavy-duty truck market, aftersales performance drivers, and fleet customer expectations.
• The ideal candidate is passionate about building people, delivering growth, and driving excellence across all dealership functions.

Main purpose:

• To develop and execute tactical strategies that ensure sustainable profitability, operational excellence, and market share growth within a commercial trucks dealership environment, while maintaining alignment with Motus and OEM brand standards.

Generic outputs

• To develop strategies to drive dealership revenue, profitability and market share in the relevant area.
• Develop and implement people capacity plans in line with delivery, performance objectives and budget, in partnership with specialized areas across the value-chain.
• To achieve and exceed financial targets as per agreed budget.
• Optimally manage and control the cross-functional areas in the dealer.
• To formulate and implement dealerships practices in compliance with legal requirements, Motus and OEM guidelines.
• To manage the assets of the dealership optimally (cash control/flow, liquidity, stock, debtors, creditors, etc).
• To provide effective leadership and people management to attract, develop and retain high quality and success orientated dealer staff (DP's key focus is to act as an effective 'manager of managers').
• To ensure customer acquisition and retention via customer focused interventions in the dealership.
• To generate enthusiasm and set an appropriate brand example in line with the franchise standards.
• To be informed and up to date regarding competitor intelligence and awareness via proper market analysis.
• Track the performance to measure and improve operational efficiency for the dealership.
• Create a positive work climate and culture to energize employees, give meaning to work, minimize work disruption and maximize employee productivity.

Position Knowledge

• Working knowledge of Labour and Regulatory legislation.
• Financial knowledge.
• Motor industry knowledge.
• Brand Management knowledge.
• Business, Sales and Service Process and Parts knowledge.

Position Related Skills

• Customer service/orientation skills.
• People Management skills.
• Computer skills.
• Financial Management skills

Position Experience

• Exposure to various motor industry business disciplines within a customer focused environment.
• Motor industry experience > 7 years.
• Extensive used vehicle sales experience and knowledge > 5 years.
• Dealer operation Management experience > 3 years.
• Retail, Sales and Service experience.
• Marketing related experience.

Education, Essential Competency Requirement

• B Com / other relevant tertiary business/commercial qualifications (preferable)
• Deciding and Initiating Action.
• Delivering Results and Meeting Customer Expectations.
• Achieving Personal Work Goals and Objectives.
• Leading and Supervising.
• Persuading and Influence
• Adhering to Principles and Values.
• Formulating Strategies and Concepts.
• Planning and organizing.
• Coping with Pressures and Setbacks.
• Analyzing.
• Entrepreneurial and commercial thinking.

Closing Date 14 June 2026