Dealer Principal - Rola Motors Mercedes-Benz at Rola Motor Group

Minimum Requirements    

• Proven experience (minimum 5 years) in a Dealer Principal or General Manager role.
• Knowledge of Mercedes-Benz products, services, and dealership operations would be preferable and advantageous
• Strong financial acumen, with the ability to analyse financial data and make strategic decisions towards success.
• Excellent interpersonal and communication skills.
• Exceptional leadership and team-building abilities.
• Familiarity with automotive dealership software and CRM systems.
• A commitment to upholding ethical, professional and legal standards in all business activities.

Duties and Responsibilities    

Leadership and Management:

• Provide strategic direction and leadership to the dealership team.
• Foster a culture of excellence, teamwork, a focus on luxury customer experience.
• Set performance targets and KPIs for each department within the dealership.
• Develop and mentor department managers and staff.
• Strategic alignment with key professional networks and the dealer network.

Financial Management:

• Monitor and analyse financial statements and performance metrics regularly.
• Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
• Negotiate and manage vendor relationships to optimise costs.

Sales and Marketing:

• Develop and execute sales strategies to achieve sales targets and market share.
• Monitor and adjust pricing, promotions, and inventory levels as needed.
• Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
• Maintain strong relationships with manufacturer representatives.

Customer Satisfaction:

• Ensure exceptional luxury customer service at all touchpoints within the dealership.
• Address customer concerns and resolve escalated issues promptly.
• Promote customer loyalty and retention through effective CRM strategies.

Compliance and Legal:

• Ensure the dealership operates in compliance with all relevant laws, regulations and manufacturing standards.
• Uphold the manufacturers standards and guidelines for dealership operations.
• Oversee vehicle inventory management and ensure accurate record-keeping.

Facility and Resource Management:

• Oversee facility maintenance and improvements.
• Manage dealership resources efficiently, including personnel, equipment, and technology.
• Implement environmentally responsible practices in line with sustainability initiatives.