Demand Manager - Stellenbosch/ Sandton at The Heineken Company

Key Responsibilities

Demand Forecasting

• Assist functions in the planning/ evaluation of launching NPDs, new SKUs, Investments into various regions by forecasting demand for said action given all available information sources.
• Be the central demand side point of contact for demand forecasting collation, alignment and conflict identification
• Manage and run all demand-side forecasting process, interventions and meetings
• Be the one source of truth across categories, and assist in prioritising categories or brands when necessary
• Use detailed data, analytics, trends and history to challenge forecasts to reflect most accurate figures

Investment demand impact

• Perform post investment/ launch demand impact reviews. Some examples as follows:
• Campaign effectiveness review
• Promo review.
• Assets – Fridges placed demand impact review
• Store/outlet elements/ makeup impact on demand – Gondolas, Wine lists
• Store Execution impact on demand - A²QVP² levers review.

Portfolio management

• Review the full Heineken Beverages portfolio:
• Providing insights on profitability and demand changes,
• Providing recommendations for SKU introductions and culling
• Provide tactical recommendations on adapting global brand strategies to the South African market demand
• Manage write-offs and stock expiry across the value chain

Job Requirements

Education

• A 3-year Degree, finance, logistics, Data science

Experience

• Minimum of 8 years’ experience (preferably 10) in an FMCG Data Management and analytical environment.
• Data Management and analytics
• Commercial Analytics
• Operations Management
• Project Management
• Revenue Management
• Frontline Sales Operations